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4 tips for surviving the summer real estate market

For Realtors across the country, summer means more than just nice weather. This season seems to shine a special light on the housing market, as an influx of potential homebuyers and sellers put on their best game face and come out to play. Traditionally, we see 40 percent of total home sales occur in the spring […]

How one agent stays at the top of Dallas real estate

As part of her 10 Questions podcast series, F.C. Tucker broker Angela Raab interviews Kristin Smith, a top producing agent who has grown one of the most impressive real estate businesses in Dallas, Texas. Listen in to hear how she: Generates leads by engaging with people on Facebook Prioritizes her day between lead generation, tasks and […]

How automation can help you nurture old leads

This is an unsolicited tech review based on Redefy’s own experience. Redefy pays for Scale’s services and gets nothing in return for the review. What’s the worst part of an agent’s day? Making calls on old leads. Some offices and high-producing agents use call centers to avoid this cumbersome task. So, what’s the worst part […]

4 steps to better real estate leads for relationship-based agents

“We’re not in the business of selling houses. … We’re in the people-knowing business.” That is a quote from a recent interview I did with Jacob Swodeck, co-founder of The Associates Realty Group, the fastest growing real estate brokerage in Southern California. Most agents I know tell me they got into real estate for lifestyle. […]

How 3-D home tours have impacted my buying experience

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. I take back everything I’ve said about 3-D home tours. Well, more accurately: I take back what I haven’t said. As a creative traditionalist, I’ve always believed that a good photographer can capture a home’s depth […]

NAR offering free Placester websites to Realtors

Realtors who don’t have a personal website have officially run out of excuses. The National Association of Realtors is offering free property search websites to all members as part of a new deal with real estate software provider Placester. The partnership makes it possible for all Realtors “to build an online presence they can control,” said CEO Matt Barba […]

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