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Should real estate agents dive into live streaming video?

If agents want to connect with consumers, they have to give them what they want (live video), where they want it (on mobile)…. Source: click here

Real estate SEO: 7 ways to boost traffic and leads

When it comes to real estate, the competition is endless. As the proliferation of online real estate agents and services continues, it’s becoming harder for established and experienced companies to get the recognition they deserve. Since the internet is the first place most homebuyers and sellers look, it’s important for highly active real estate agents […]

Daily market update: May 2, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Monday, May 1 Morningstar Credit Ratings’ April Single-Family Rental (SFR) Performance Summary Report The vacancy rate across single-borrower, single-family rental securitizations rated by Morningstar dropped to its lowest level in a year, as high retention rates […]

Handling last minute objections: Tips from an FBI negotiator

How do you handle a last-minute change of heart in negotiation? What can you do to work through this? Top 3 negotiating tips from the expert In so many deals, money is important, but it’s not the most important element in a deal. Starting with a cold read is a powerful way to start any […]

How connecting others keeps you top-of-mind

Downtown Boston broker and founder of Unit Realty Group, Joe Schutt dishes with F.C. Tucker broker Angela Raab as part of her 10 questions project. Joe Schutt is a personable guy. In fact, he’s made his business on it. Most of his business comes from agent referrals or sphere of influence referrals. Depending on the […]

Are ‘neighborhood experts’ best equipped to sell a home?

Of all the misconceptions sellers have about the real estate business, the one that strikes me most is the notion that a neighborhood expert is required to sell a home. Based on my experience, going with a neighborhood expert can be more of a hindrance than a benefit. Don’t get me wrong — I agree there […]

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it’s a possibility in the internet age, online business generation takes hard work, creative thinking, money and luck. And as this daydream pertains to Facebook advertising, you’re […]

Auction.com now airing listings’ dirty laundry and shining features

Real estate investors searching Auction.com listings can now easily dig up crime levels, environmental hazards, natural disaster risk and other dirt on properties. The foreclosure marketplace has equipped its listings with property reports from Home Disclosure, marking the latest push by a real estate search site to offer penetrating insight into homes. But the exclusion of certain sensitive data […]

7 features that distinguish Zillow Group’s RealEstate.com

After teasing the venture in March, Zillow Group has launched RealEstate.com, a listing portal that targets millennial home shoppers. The site offers a laboratory for Zillow Group to test new search features, while revealing the real estate giant’s view of the data that matter most to the latest crop of homebuyers. Here are seven nifty features that set the site apart. […]

How to put your listing lead generation strategy on steroids

Do you know what the No. 1 listing lead generation strategy is that works better than Facebook ads, SEO or anything else you can do? Almost everyone uses it, but now you can turn it into an even more effective tool no matter how you prospect. I recently interviewed Christine Lee, the founder and CEO […]

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