When an irresistible force like housing demand confronts an implacable barrier like ever-tightening inventory shortages, the pressure will grow until something has to give. In the case of our current unstable housing market, the only emergency steam valve that can relieve the bursting pressure is soaring prices, and the biggest loser is affordability. Until either […]
It’s been a little over a year since direct mail marketing tech firm QuantumDigital rolled out its Facebook ad automation service, TriggerMarketing Social, which integrates with MLS data. With the use of geo-targeting, the social media add-on distributes auto-generated ads to mobile users within close proximity to the listing. Agents have the option to launch […]
Christine Lee, CEO of Seize the Market, is a jack of all trades in the real estate industry. Her past roles include real estate appraiser, mortgage broker, real estate broker, general contractor and consultant. Lee will draw from all her industry experience to teach others how to be a successful entrepreneur through non-traditional methods. She […]
You’ve taken your buyers to see a dozen properties to no avail. Then, they come across the perfect home online. While they rejoice, your stomach drops: It’s a for sale by owner (FSBO). But you may be in luck — the sellers said they’d pay the buyer’s agent a 3 percent commission, and you submit […]
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