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How to grow a real estate YouTube audience in 5 easy steps

Many real estate agents are seeing tremendous value gained by implementing video in their business. Much of that “video following” revolves around having an active YouTube channel, which makes sense as this medium of communication reaches more Americans (on mobile devices alone) than any TV network. Increasing interest in YouTube for real estate has prompted […]

8 skills real estate agents need to reassess to stay on top of their game

Disruptors are everywhere. Machine learning and artificial intelligence are examples of innovation that will supposedly make real estate agents as obsolete as travel agents. Stories of futuristic technology coupled with bold predictions of agents disappearing in 20, 10 or five years are enough to worry even the most entrenched agents. But regardless of the hype, […]

Should real estate agents agree to host FSBO open houses?

Selling privately can be tempting for entrepreneurial sellers who believe it takes little effort to offload their rapidly appreciating home, and FSBO sales are perhaps even more tempting in these low inventory conditions, with homes flying off the market like hotcakes. Even so, according to the National Association of Realtors’ (NAR) 2016 Profile of Home […]

Fannie Mae to ease lending standards: What’s that mean for homebuyers?

On July 29, Fannie Mae will activate an update to “Desktop Underwriter,” the software that analyzes borrower applications and grants approval — “DU” in shorthand spoken with reverence or disgust throughout the industry. This update will make it easier for us to approve loans. You can hear the music already. “Easier? These idiots should be […]

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