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Win and close more buyers with an exclusive mortgage product

Real estate agents far and wide know financing challenges can make or break a deal, even if they have a preapproved buyer ready and willing to make a purchase. Buyers, of course, face the biggest purchase of their lives when buying a home, and the list price isn’t the only thing they have to worry […]

Keys to building your real estate reputation

In the pre-digital age, marketing was straightforward: You placed an ad in the newspaper and sent out postcards. All marketing was physical. Enter the internet, which now dominates consumers’ attention as they toggle from their desktop to their smartphone, amid their daily life. Today’s marketing needs to reflect these new habits to be effective. The […]

10 universal sales truths: Learn them and succeed in any service industry

Real estate agents who know and heed the 10 universal sales truths will excel in any service industry. Those who don’t, on the other hand, will have a hard time making even the easiest of sales. If your real estate sales numbers are down or you want to take respectable sales numbers to the next […]

The art of written communication: E-Male vs. Fe-Mail

Men and women can have very distinct differences in how they communicate, especially via email. Understanding these differences and being intentional about how you choose to communicate minimizes misunderstandings while also increasing your effectiveness. It’s important to note that the communication style generalizations in this piece are not applicable to all men and women. I […]

How real estate agents can overcome a low-inventory market

As real estate agents in today’s low-inventory market, searching for a home can prove incredibly frustrating for both us and our buyers. You may want to throw your hands up and try to ride this difficult time out. However, the key to getting past this issue is to discover new ways to find inventory — in the […]

How to build a network as a real estate agent in a brand new area

It’s hard being the new real estate agent in town. Especially when the success of your business is contingent upon a solid network. Today, we’re going to breakdown three essential tips you can use to build your network and become the top real estate agent in your new area. Setup your digital network for success […]

What does a real estate agent do all day anyway?

What does a real estate agent do? Oh, where to start. Trying to explain to the public how real estate agents spend their time is akin to explaining what a doctor or lawyer does all day. There’s a lot more that goes into “treating patients” or “handling legal matters” and the same goes for “helping […]

How real estate agents keep their cars looking sharp

Real estate agents spend a lot of time moving from one place to another — and in many locations, that means hours behind the wheel every week. The line between a couple snacks on-the-go and disaster area of a vehicle is very fine. So is the difference between used-but-clean and junker brimming with hazardous yard […]

Gary Gold: What can you do today that’s great?

Real estate is a tedious business filled with many tasks; however, not every task generates income. We should avoid getting into the habit of only focusing on busy work. The reality is that we need to do great things; we need to stick to the top tasks that make us money. When you wake up […]

Realtyzam might be the best accountant you’ve ever hired

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Realtyzam is accounting software for real estate agents. Platforms: Browser; iOS, Android Ideal for: All agents looking to replace QuickBooks; independent brokerages; small teams; new agents just getting a handle on the business. Top selling points […]

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