When it comes to winning listings, real estate agent team leader Cheryl Fairbanks is a master. She leaves approximately 95 percent of her listing appointments with a signed contract. Like many experienced top producers, Fairbanks, who runs the Re/Max Trinity II team in Southlake, Texas, often shares her secrets and best ideas. A frequent industry […]
The way today’s digital-savvy consumers search for homes is no surprise. While the latest National Association of Realtors Profile of Home Buyers and Sellers shows that a majority of millennials and Gen X buyers use a real estate agent to buy a home, it also shows that more than nine in 10 homebuyers use the […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. KardZee is a service that lets real estate agents create and mail custom postcards. Platforms: iOS app; browser-based Ideal for: All agents and teams Top selling points Fast and efficient Custom handwriting-based font Postcards with direct […]
Reading books, or at least listening to the audio version, is crucial for real estate agents who are trying to improve their careers. In fact, the average CEO reads four to five books a month, while, according to the Huffington Post, 28 percent of Americans have not read a book in the past year. If you […]
The idea that direct mail campaigns are a thing of the past is not only unsubstantiated, but it could also be hindering your marketing efforts. Granted, you can’t simply mail something and expect to see fantastic results. To ensure success with any mailer, best practices must be followed. Below are five steps to follow when […]
Selling real estate is a full-contact sport. It’s heavily competitive. But by the same token, the most important resources I have are other real estate agents. Here are three reasons that working with other real estate agents is important to our business: The referrals you can get from other agents. You find out about pocket […]
What is Allen Stone’s Invasion of Privacy? Well, the first (and so far only) episode involves the soul singer from the Pacific Northwest breaking into DJ and producer Ryan Lewis’ Seattle house, then running amok inside. Lewis (of Macklemore fame) is listing his house for $7.45 million, and Stone helps him — and listing agent […]
Demetrios Salpoglou You think you’ve heard of niche marketing. Maybe you’ve read about it, or maybe you’ve tried to figure out how to incorporate it in your own business. Demetrios Salpoglou takes niche to a whole new level. This Boston-area real estate pro and owner of Boston Pads combines a background in tech with a […]
I’m working on a new weekly email featuring my thoughts on the industry and more. Here’s last week’s if you missed it. Send me feedback at brad@inman.com. And if you would like this in your inbox every Friday, sign up here: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id=”typef_orm”, b=”https://embed.typeform.com/”; if(!gi.call(d,id)) { js=ce.call(d,”script”); js.id=id; js.src=b+”embed.js”; […]
The Bureau of Labor Statistics’ (BLS) April and May employment reports left economists white-knuckled as they waited to see if the lull in job growth was a temporary situation or an ominous sign of things to come. Thanks to a robust June employment report, economists released a sigh of relief. The June 2017 Employment Situation […]
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