Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Use programmatic advertising to intelligently target homebuyers online

07/10/2017

Download PDF

The way today’s digital-savvy consumers search for homes is no surprise. While the latest National Association of Realtors Profile of Home Buyers and Sellers shows that a majority of millennials and Gen X buyers use a real estate agent to buy a home, it also shows that more than nine in 10 homebuyers use the internet in their home search.

So how can today’s real estate agents make the most of these digital habits? Enter programmatic advertising, a protocol that targets ads to potential customers wherever they may be on the web.

Here’s how it works: Website publishers place their available ad inventory on online exchanges, where advertisers can purchase impressions. Using cookies and other data-tracking tools, these networks identify website visitors by income level, age and behavioral indicators to discern consumers’ interest and intent in buying or selling. Advertisers use these factors to identify their audience and the ad networks place their targeted ads on sites with available inventory.

Programmatic advertising is both a powerful lead-targeting technology for agents, and improves the home-purchasing process for consumers as it gives agents valuable information they can use to better serve their leads and clients. Many real estate pros know the latter is one way to thrive in the digital era.

“At the end of the day, (consumers) seek a Realtor’s expertise and insights into the local market,” said Denise Welsh, president of the Silicon Valley Association of Realtors. “There is value in a Realtor’s ability to analyze this information and guide them through the complexities of a real estate transaction.”

One of the biggest benefits of programmatic advertising is its ability to deliver real-time data from multiple parties involved in the home-search process, allowing advertisers to modify their campaigns based on what the data tell them. For example, they can use the data to modify their ads and details of their campaigns such as the times of day ads run and the devices they show up on.

Programmatic advertising empowers agents with flexibility. For example, if an agent specializes in midcentury modern homes, she can craft a campaign focusing on that audience and track the data. If she’s unsatisfied with the results, she can adapt the campaign midstream and test-drive other aspects of the audience to target.

Daily reports on data tracking keep agents up to date on where their ads receive the most attention and at what times. It can make clear, in a short period, if the reach or devices targeted are the best investment. Ultimately, it improves an agent’s best marketing friend: ROI.

To learn more about programmatic advertising strategies for real estate professionals, visit LeadHax.com.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • What ‘being the best’ means to 5 agents

    Luxury homes and affluent clients require service that is second to none. If you’ve asked yourself...

  • NestEgg cracks the code for small landlords and the agents who help them

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How 3 agents have leveraged a referral network to sell homes

    Marketing by word-of-mouth is seen as a nice-to-have in most industries. But in luxury real estate, ...

  • LeadJolt plugs into the power of Facebook lead gen

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Finding the perfect home for an unconventional client

    Have you ever had a client request the highest, most panoramic property in the area so they can maxi...

  • Showing app Entro has potential — but should address agent safety

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Dreaming of your brokerage being on the big screen? Try ITESMEDIA

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Virtual tour success stories: How 4 agents used visuals to make the sale

    Can luxury properties be sold without a client site visit? The upsurge in virtual viewings this past...

  • Streamline new agent engagement with Guru Solutions

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Get close-up ready: 7 keys to a successful virtual home tour

    Virtual home tours have quickly become one of the best tools in the luxury agent’s kit. With buyer...

January 2021
Mon Tue Wed Thu Fri Sat Sun
 123
45678910
11121314151617
18192021222324
25262728293031

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...