It’s been a little over a year since direct mail marketing tech firm QuantumDigital rolled out its Facebook ad automation service, TriggerMarketing Social, which integrates with MLS data. With the use of geo-targeting, the social media add-on distributes auto-generated ads to mobile users within close proximity to the listing. Agents have the option to launch […]
Christine Lee, CEO of Seize the Market, is a jack of all trades in the real estate industry. Her past roles include real estate appraiser, mortgage broker, real estate broker, general contractor and consultant. Lee will draw from all her industry experience to teach others how to be a successful entrepreneur through non-traditional methods. She […]
You’ve taken your buyers to see a dozen properties to no avail. Then, they come across the perfect home online. While they rejoice, your stomach drops: It’s a for sale by owner (FSBO). But you may be in luck — the sellers said they’d pay the buyer’s agent a 3 percent commission, and you submit […]
So you’re just getting started in real estate and wondering how to gain traction in a particular area? Here are 13 pointers to help you do it faster, cheaper — and come across as a pro. 1. Get into the right mindset Believe that you are going to know more about X neighborhood than […]
Do you currently have an overpriced listing, or have you shown over 30 properties to your buyers and they still haven’t written an offer? If so, chances are that you are letting thousands of dollars slip through your hands every year due to your simple inability to control opportunity costs by saying “no.” When most […]
Why should you use prospecting strategies to generate for sale by owner (FSBO) leads? The quick and easy answer is FSBO leads are ready to sell. The long answer is that FSBO leads are often frustrated that their house isn’t selling. But with the right scripts and strategy, real estate agents can often easily convince […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. IdealEstate founder Brody Saunders said he wanted to take the best of Zillow, LinkedIn and Pinterest and use them to make a better way for real estate agents to expose their listings. From what I saw, […]
Reposted with permission — show notes and credits here. In this episode, Leigh Brown chats with Napa Valley Realtor, Nicole Solari. Listen as Solari shares two nerve-wracking experiences with the same house. Hint: one involves a murder (well six murders), and the other involves the oldest profession in the world. Leigh Brown is a full-time […]
While widespread inventory shortages may lower a client’s chance of finding their dream home today, poor credit can take this opportunity off the table altogether. According to Experian’s latest compilation of credit profiles, the U.S. average score is 687, well under the 741 average had by mortgage borrowers in Q1 2017. The homebuying process can […]
Only two metrics really matter to your brokerage: recruitment and retention. It’s painful for brokerage leaders to watch top-producing agents defect to competing brokerages. When you can’t identify the reasons, the sting can be unbearable. Why is retention so important, aside from the obvious that top producers continue to produce? Because it is an indisputable, […]
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