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11 tips for real estate agents with ADHD

It’s time that I come clean with a personal confession. I have ADHD. As someone living with the disorder in a business as precise as real estate, it can be a bit of a challenge — or a superpower depending on how you look at it. I’ll explain what I mean, but first, let’s break […]

How to generate buyer leads with Facebook Lead Ads

Do you want to generate leads right on Facebook or Instagram without having to direct traffic to a landing page? Piece of cake, just use Facebook Lead Ads. I wrote about this a few weeks ago. The short explanation is that Facebook Lead Ads are generally better at generating leads on mobile devices than landing […]

Why consumers deserve more than a virtual agent

Imagine this very common scenario: Potential buyers see a house they like on one of those big real estate portals. They click a link, and a message is automatically sent to a random agent who paid for an ad on that site. The agent exchanges a few emails with the buyers, agrees to represent them, […]

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