If you’re a marketing buff — or a Mad Men fan — you probably have some ideas about branding. Logos, signature colors, the “right” font — all of these are elements that branding experts pitch to some of the biggest companies in the world. But for real estate agents, branding is a much more personal […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Blend Business’s Campaign product was first reviewed last spring and saw relatively average results. Now updated and more streamlined, the marketing automation service is ready for prime time. Campaign automates non-digital marketing by overlapping direct mail […]
Phoenix, Arizona has been the center of real estate innovation over the years, the home of 100 percent commission brokerages such as HomeSmart and My Home Group, so it’s no surprise that Google spinoff Waymo has chosen parts of the greater metropolitan area of Phoenix to trial its first fully driverless cars. Over the “next […]
Despite the popularity of the internet, real estate tradeshows and expos remain among the most effective methods for showcasing your business, forging new partnerships and meeting with potential clients. This classic PR option is still relevant in today’s connected world, and the most successful and innovative real estate agents know how to combine technology with […]
Home search app Homesnap, also the public-facing brand of the Broker Public Portal, is partnering with mobile navigation software Waze to provide real estate agents with a new way to reach potential buyers. Waze Ads by Homesnap will allow agents to place listing ads via map pins or purchase “digital billboards” through the community-based navigation app that […]
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