In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, Detroit’s social media star Erica Collica. Source: click here
Behind the glitz and glam of new tech and innovative marketing techniques, there are 10 essentials all agents should cover if they want to stand out from the competition and provide a truly positive experience for their sellers. Source: click here
The year in real estate was marked by big-name brokerages and franchises using their capital to gobble up market share and boost their value propositions with enhanced agent technology. Source: click here
Real estate tech made great strides in 2018, landing squarely in the crosshairs of the world’s biggest investors. Source: click here
The iBuying market exploded this year, to the point that its rapid expansion has become one of the year’s most dominant real estate stories. Source: click here
We’re counting down the days to the new year — and the luxury real estate customer is no exception. All across the market, exciting opportunities are emerging to acquire one-of-a-kind properties. Andrew Ernemann We asked five luxury real estate experts to weigh in on what consumers will be looking for and what agents can expect […]
In a changing market, skills matter more than ever. Your negotiation and sales skills take on added importance, and the “old market” stuff won’t cut it anymore. If you’re still using those old scripts, there’s a good chance you’re setting unrealistic expectations for your sellers and setting yourself up for failure. That’s why I want […]
When staging a property, brokers want to evoke a sense of what life is like inside the home. Buyers who come through should be able to imagine their own lives in the space — including entertaining and family gatherings. If part of your staging efforts include decorating a home during the holidays, you can look […]
A member of a prominent VC firm Andreessen Horowitz believes that big data, big money and changing consumer preferences will remake the industry. Source: click here
Inman is putting the ease of creating a connected home to the test in this three-part series. How easy is it to set up, and can smart-home tech actually help sell a house? Part 1: installation. Source: click here
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