It would be awfully tempting for an overly confident real estate industry to put on a cape of invincibility right now and do nothing.
Home prices are sky high, the unemployed down to a sliver and quiet markets have been stable just long enough for agents and brokers to relax.
But threats lurk in the periphery of this rosy view. Automation. Wall Street’s heavyweights. Scuffles over data control. Fierce competition over listings. Consumers who demand convenience, speed and transparency. Political division.
It’s not the time to get comfortable, and the smartest professionals will use any leverage they gained in the good times to level up for change.
Inman Connect — where the speakers inspire you, the panelists ignite you, the music awakens you and the people understand you — will address all of these opportunities and challenges. If you’re envisioning a stuffy conference with weak coffee and an audience of crickets, you’re in for a major surprise. Expect a shot of espresso stronger than your most ambitious Starbucks order ushering you into real estate’s future.
You might come for the spontaneous mingling over cocktails that unlocks key intel with a top producer or to shake off the stress at this year’s Innovator Bash.
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You might leave with the script that solves a pesky objection plaguing your listing conversions, the technology that your brokerage needs to boost efficiency or a renewed perspective from the keynote deliverer who turned your world upside down.
Plug into Inman Connect — to be held August 7 through 11 in the Golden City of San Francisco — and take advantage of all it has to offer. Join the brightest in the business to grow, discover and brainstorm.
P.S. On Tuesday, August 8 — for one day only! — all of the programming at Agent Connect, Broker Connect and Tech Connect is absolutely free. Sign up here.
Indie Broker SummitAugust 7, 2017
Design by Emily Roland
It’s not just crazy cool office digs and koozie culture that drive successful firms of the indie brokerage variety — the creative perks may draw attention at the surface, but agents gravitate toward indies seeking local control over branding and technology, which gives them a greater sense of ownership. And being able to recruit and retain top talent helps indies stay profitable on top of their innate nimbleness.
The Indie Broker Summit will be a legendary day for agents to learn and socialize with the fastest-growing brokers in the country, absorb what they are doing right and get the latest scoop on the newest technologies that are actually producing results.
Hear from the broker whose firm sold for no less than $25 mill, learn how to support teams without creating a monster, find out how to cushion your margins to plan for the unexpected and more.
Hacker ConnectAugust 7, 2017
Design by Emily Roland
Take a deep technology dive with peers across the real estate spectrum, from those working at MLSs and associations, to large brokerages and indie brokerages, to real estate tech startups.
This is a rare opportunity to build a bond and grow connections across companies and organizations, learn about best practices, innovations, breakthroughs, and discover new opportunities through collaboration.
Debate, discuss, collaborate and define real estate’s most pressing technology issues. In the afternoon, opt for some hands-on keyboard time and code, hack and build your way through a vexing real estate problem.
Broker ConnectTuesday, August 8
Design by Emily Roland
What will a thriving brokerage look like in five years? Should you build or buy your agent training program? How can you build a pipeline of agents eager to join your company using tech tools? Broker Connect will address it all, and attendees will gain an understanding of how you can best position your brokerage for success in an industry where the word “disruption” is heard every day and the only constant is change.
Agent ConnectTuesday, August 8
Design by Emily Roland
Jeff Lobb and Laura Monroe will guide agents (fresh and seasoned) through a series of sessions and panel discussions designed to reveal how top agents got where they are and how others can emulate their success.
Learn how to respond to sellers who ask you to cut your commission and other common client objections like a pro. Finally learn how to get your hyperlocal Facebook strategy off the ground. Throw away the tired thinking dragging down your dying marketing strategies. Take your Snapchat game to its maximum potential with all that its 2017 updates have to offer. Looking to go from solo agent to team? What about agent to broker? Get tips on hiring, timing and more from someone who’s done it before.
Tech ConnectTuesday, August 8
Design by Emily Roland
Tech Connect features some of the sharpest minds creating and perfecting technology.
Attendees will hear firsthand which tools brokerages and teams are using to boost productivity and become more efficient, how to become your neighborhood real estate expert on Nextdoor (which is rolling out agent ads and property listings — so get ready), and whether chatbots are the real deal or all smoke and no fire.
Your colleagues and peers will be leading the discussions, sharing their own success stories and pitfalls and troubleshooting the tech problems that are keeping your business from reaching its full potential.
We can’t wait for you to join us in the vibrant city of San Francisco where the brightest in real estate will connect at the crossroads of passion, knowledge and real estate’s future. View the full agenda here.
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