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Atlanta’s privatized affordable housing startup PadSplit raises $4.6M

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. With the goal in mind of alleviating the challenges of homeownership and adequate housing alternatives, an Atlanta-based company has raised a seed round of $4.6 million to help people share in the cost of living in […]

Vacation rental company Vacasa buys Sterling Resorts

Vacation rental management tech startup Vacasa isn’t slowing down its ambitions to conquer the market: this week, it announced that it has purchased Sterling Resorts, a vacation management company on Florida’s Gulf Coast. Sterling has changed hands before: it was bought by Pacifica Companies in 2015 and currently manages 450 homes. Now it will become a part of […]

50 blog post ideas that’ll attract homesellers

The best way to attract seller leads is to create quality information that will help them and position you as the local expert. Here are 50 blog post ideas aimed at attracting sellers. You only need to write them once, but you can repurpose them throughout your career. Source: click here

Forget Zestimates: Use DashCMA on your listing presentations

DashCMA quickly performs robust comparative market analyses for real estate agents. The CMA visualizes data to better communicate home values to clients and uses metrics that many others don’t. Source: click here

Avoiding trouble: 8 digital marketing rules for agents

There is increasing buzz around lawsuits against social media platforms, real estate agents and brokers over “scammy” and “spammy” lead generation activities. Some of these problems come from real estate professionals who don’t fully understand digital marketing practices and technology. Here are eight easy rules for agents who want to stay out of the fray. […]

3 ways to actively ensure the longevity of your career

While attending the real estate licensing program, I learned an insane statistic: About 90 percent of real estate agents leave after five years. How do you prevent falling prey to the five-year itch? Actively continue your education through these three avenues. Source: click here

Coldwell Banker Bain ‘unleashes’ brand and tech refresh

Coldwell Banker Bain announced on Wednesday a full organizational change to support its agents with new technology, marketing and branding. The change taking place at Coldwell Banker’s largest affiliate is being dubbed, “Coldwell Banker Bain Unleashed.” “At its core Unleashed is a major operational shift change that implements a new staffing structure and an enhancement […]

Why are real estate agents still holding open houses alone?

The question has prompted a debate — including in a recent Facebook post with hundreds of comments — over how to safely welcome strangers into a property. Source: click here

Feds release long-awaited opportunity zone regulations

The federal government released a set of regulations Wednesday that are meant to stimulate investment in businesses and real estate projects in financially distressed areas. The regulations are meant to clarify rules governing “opportunity zones,” or 8,700 low-income areas that are scattered across the country. The program works by giving people tax breaks when they […]

7 confessions of an indie broker tech geek

As an indie broker and a self-professed tech geek, regular columnist Erica Ramus has learned a few things. Here are seven truths you should know before investing in technology. Source: click here

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