“Do you know anybody looking to buy or sell a home?” This is the age-old question Realtors use to ask their network for referrals. After all, an agent’s sphere of influence accounts for over 60% of their business. As a broker in Colorado, Andrew Batson sought a way to leverage his existing referral base and […]
You have a pool of tenants. They all meet the same criteria: good credit, stable income, and no criminal history. How do you narrow down your choice? After all, the best way to maximize the ROI on a rental property is to find a great tenant and keep them in the rental. Landlords in highly […]
Think about your iPhone. Now think about Amazon. What do they have in common? Both are feats of engineering and technology. They provide convenience and reliability. But both also offer something else beyond the technology: an excellent customer experience. Not all tech-based companies get that very critical part of the equation. Tech equals access, convenience […]
In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset to any real estate agent looking to extend their reach and build their personal […]
The real estate industry has a learning curve problem. While it has a shallow entry to get started as a real estate agent, it’s a steep uphill climb to become a successful agent. Ask any top performer how they achieved their success and they’ll cite two factors. The first is hard work. And the second […]
Real estate CRM LionDesk announced this week that it launched a new, tech-powered lead qualification tool that will chat with potential homebuyers and sellers via text message. The tool, officially dubbed Lead Assist but nicknamed “Gabby,” functions as a text message-based chatbot. It’s designed to “qualify incoming leads with the goal of booking appointments,” according to a […]
Coldwell Banker unveiled a rebranding effort Monday that includes a new logo and mission statement, which the company expects to roll out over time. Source: click here
In this Inman Connect New York panel, Lion & Orb’s Audie Chamberlain and Stribling’s Ashley Murphy go through best practices for generating press around your company culture and share how to use PR to enhance your business. Source: click here
Compass, last week, quietly made a big change to the way it displays listings on its consumer-facing website. Every non-Compass listing now shows the listing agent and contact information for the listing agent, making Compass’ site more similar to Zillow or realtor.com than a brokerage website. Source: click here
RE/MAX and Redfin announced a new partnership today that will give RE/MAX agents exclusive access to Redfin’s agent referral program – at a discounted rate – in 5,000 U.S. ZIP codes and throughout Canada. Source: click here
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