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Average home falls below $250K

Nationwide, the average price of a single-family home fell modestly to $249,400 in January, from $256,400 in December. The average home cost $261,600 in 2018 and $248,800 in 2017, according to new National Association of Realtors data, released Friday. The modest downtick pushes the National Association of Realtors’ Housing Affordability Index to 155.8 points, compared to 155.3 […]

5 unique marketing features that luxury brands nail

Luxury real estate brands excel in sophisticated branding, marketing and copy writing. Here are five ideas that real estate businesses looking to scale in 2019 can learn from luxe brands. Source: click here

Why you shouldn’t fear losing the real estate deal

Most agents will agree that losing a deal they’ve worked hard to put together is never fun. Sometimes though, it can almost feel like a higher power is at work and a failed deal can truly save the day. Here are three examples of how it can all work out just fine. Source: click here

Why today’s buyers will win the long-term game — even after a market shift

In this tale of two homebuyers — one who sold at the bottom of the market, and one who bought — we look at what happens when a homebuyer decides to play the long-term game and why we must teach our clients the long-term benefits of owning a home and locking in a mortgage payment […]

The befuddled state of today’s real estate technology

There’s much hype about technology in the real estate industry, but are real estate agents even using the technology available to them properly? Does the use of technology result in more sales? Will the company with the best technology win? And if so, what will they win? So many unanswered questions about agent tech — […]

WATCH: The analytics that are changing consumer decisions

Hear from the latest platforms that are embracing deep data pools and demographic trends, including Localize.city’s Steven Kalifowitz, Cherre’s L.D. Salmanson, HouseCanary’s Josh Seiff and Triplemint’s David Walker. Source: click here

100% commission brokerage Fathom Realty will file for IPO

Fathom Realty, the cloud-based, flat-fee commission brokerage announced plans on Tuesday that it intends to file a draft registration statement with the Securities and Exchange Commission to take the company public. The company expects the documents to be filed sometime in the second quarter. Source: click here

WATCH: Why is the relationship between brokers and the MLS so fragile?

Where’s the disconnect, and what does it take to bridge that gap? Listen in as moderator Denee Evans, CMLS, and Sam DeBord, Coldwell Banker Danforth, explain the issues between brokers and the MLS. Source: click here

Competition from Zillow, AI is the biggest fear among brokers: NAR

Real estate brokerages anticipate big challenges to come from evolving technology and “nontraditional market participants,” according to a new NAR survey. Source: click here

Brokerage adds CPR training after hero agent resuscitates man

Florida real estate agent Laura Calhoun was freshening up a property when an emergency forced her to put her life-saving skills to use. Calhoun, who works at Inlet Beach’s Hilary & Reverie, was freshening up the flower beds at one of her listings when she decided to introduce herself to a neighbor next door. They […]

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