One more Frank Lloyd Wright property has hit the market in recent months — this time, a Prairie-style home just outside Chicago for $1.2 million. The property, which is known by historians as the W. Irving Clark House and designed in the early years of Wright’s career, has iconic Victorian-style hardwood floors and Prairie woodwork. […]
Online real estate giant Zillow has begun airing its first-ever iBuyer TV ads, which lean heavily into the company’s widespread name recognition and play up the program’s ease of use. Two of the ads, which tout Zillow’s ever-expanding Offers program, argue that getting a quick cash offer on a home is easier than cooking unicorn pancakes or fashioning […]
An agent with a large social media following is now facing criminal charges for a stunt that involved dressing up like an elf and allegedly running through the office of a prominent real estate investor. Source: click here
New-home sales in the U.S. rose 3.7 percent in December, marking the third month of growth, according to the latest residential sales report from the Census Bureau and the Department of Housing and Urban Development (HUD). But while single-family home sales have been rising since the fall, there were still fewer of them than there were a year […]
Ever wonder what a day in the life of a Million Dollar Lister is like? Ryan Serhant details his day as well as his start in real estate and on television. He also gives his top advice for up-and-coming agents on winning new clients, providing unrivaled service and more. Source: click here
Fresh on the heels of a record-setting year, Sotheby’s International Realty announced Tuesday plans to consolidate the franchise and company-owned businesses under a single umbrella. Source: click here
If you create and market your content right, your message to the world can become an enormous, self-sustaining and lucrative income stream for your business. Here’s five steps to put you on the fast track to creating your brand and disseminating it to the world. Source: click here
Do you regularly use snail mail print marketing? When used properly, it can be a powerful lead generator — but use it incorrectly, and you and your marketing piece end up in the garbage. Here’s an analysis of what several agents did right, as well as where they got it really wrong, with their marketing […]
As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients with the most stunning and exclusive homes. For many agents, a reliable piece of […]
Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. However, when you look at the numbers, email marketing still has the highest ROI when it […]
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