As an agent, marketing is almost always playing on a loop in the back of your mind, which makes sense as bringing in business directly feeds your bottom line. In this video, Molly McKinley and Valerie Garcia outline how to create a successful marketing plan. Source: click here
RE/MAX agent Paul Saperstein was successful on his own, but he was ready to start a team — so he moved over to eXp and teamed up with colleague Tony DeFalco to launch The Saperstein Team. Here’s how switching brokerages to start a team worked out for him. Source: click here
Zillow dived into iBuying after seeing it, and startup Opendoor specifically, as an “existential threat,” the company’s newly reinstalled CEO said this week, and he anticipates major changes to its current practice of charging agents for a subscription to get leads. Rich Barton, co-founder and CEO of Zillow Group Rich Barton, who returned to the […]
Leading Edge Real Estate, a Boston indie that split from RE/MAX Integra is suing its former franchisor for what it’s calling a “predatory recruiting” campaign in violation of franchise agreements, in the wake of the divorce. Source: click here
The first hire you should make as a real estate agent or entrepreneur is an assistant. A great assistant will bring four times their annual salary in revenue to the business. What are you waiting for? It’s an investment you can’t afford not to make. Source: click here
It’s common for newbie agents to want to emulate successful and seasoned agents whom they know and respect — and who have honed their craft. Here’s a list of things newbie agents should do if they want to reach pro agent status. Source: click here
When I ask other agents why they don’t post on Facebook, the answer is always: “I don’t want to be that person.” They’re afraid of being a “spammer” or just flat out annoying. The key is being tuned in to the right places. Here are five Facebook groups all agents should join. Source: click here
One more Frank Lloyd Wright property has hit the market in recent months — this time, a Prairie-style home just outside Chicago for $1.2 million. The property, which is known by historians as the W. Irving Clark House and designed in the early years of Wright’s career, has iconic Victorian-style hardwood floors and Prairie woodwork. […]
Online real estate giant Zillow has begun airing its first-ever iBuyer TV ads, which lean heavily into the company’s widespread name recognition and play up the program’s ease of use. Two of the ads, which tout Zillow’s ever-expanding Offers program, argue that getting a quick cash offer on a home is easier than cooking unicorn pancakes or fashioning […]
An agent with a large social media following is now facing criminal charges for a stunt that involved dressing up like an elf and allegedly running through the office of a prominent real estate investor. Source: click here
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