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The key to building a personal brand from scratch

These days, it can be hard to build a consistent brand whether you’re a large corporation or a single broker, as we’ve seen from companies struggling to offer coherent messages of social and political activism. A panel of experts tackled strategies at Inman Connect New York 2019 on Thursday. Source: click here

How to explain home equity lines of credit to buyers

Agents have to be prepared to answer complicated questions about home equity lines of credit. In this post, we’ll simplify the subject so you can provide a clear, concise explanation that buyers will understand. Source: click here

Consumers want an Amazon-like experience when closing

Consumers who are used to being able to buy things with a single click want a similar experience when purchasing real estate — and they’re pushing the industry to innovate in complex areas that have long resisted disruption. Source: click here

BlackRock raises stake in RE/MAX

BlackRock lifted its stake in RE/MAX Holdings by 5.2 percent in the third quarter, elevating its total ownership of the real estate franchisor to 15.2 percent. Source: click here

In Pictures: Inman Connect New York, Day 5

Inman Connect New York is a week-long event bringing together more than 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives, to network, make deals and explore the newest technology. It’s where the industry comes to learn about, embrace and leverage the change that […]

Zillow is showing its own listings first for some users

Real estate search giant Zillow has become the owner of hundreds of homes in the last year through its Zillow Offers service, in which the company buys properties directly from consumers for all-cash in select cities through its namesake website, and re-sells them on the open market. Now the company confirms that it is running tests […]

Bain Capital execs: iBuyers are foes of brokers and homebuyers

Merritt Hummer, a principal at Bain, who spoke with Matt Harris, a partner at Bain, during a second Inman Connect session Friday also painted iBuyers as antagonists to consumers themselves. Source: click here

Student debt isn’t the only thing holding buyers back

Student debt isn’t the only thing holding back home sales, which reached a six-year low in December and have been on a steady decline since 2004. Source: click here

The Inman Weekender: Compass pumps the brakes

  From Inman Connect New York This Week Compass pumps the brakes: No new markets in 2019BY PATRICK KEARNS | JAN 29 Compass CEO calls for national multiple listing serviceBY PATRICK KEARNS | JAN 31 ‘Real estate agents need to calm down’ and do their jobs: Ryan SerhantBY DANI VANDERBOEGH | JAN 30 The Agency […]

The Real Word: Is tech the lead gen differentiator?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: why technology is never the solution.  Source: click here

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