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Virtual brokerages ‘will pull us all down’

Long & Foster CEO Jeff Detwiler is unhappy with the state of agent professionalism, training and supervision in the real estate industry. He put virtual brokerages in the crosshairs in conversation with David Charron, the president of MRIS Investors, at Inman Connect in New York City on Thursday. Source: click here

In Pictures: Inman Connect New York, Day 4

Inman Connect New York is a week-long event bringing together more than 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives, to network, make deals and explore the newest technology. It’s where the industry comes to learn about, embrace and leverage the change that […]

Gen Z should start saving now to afford a home by 2031

In 2031, the majority of Gen-Zers will hit their prime homebuying age at 30. But will they even be able to afford a home? Maybe, but only if they start saving now. According to a realtor.com study released on Thursday, the average Gen-Zer will need to save $304 per month for the next 12 years […]

Generation Z trusts agents more than the internet for homebuying

At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of “Generation Z” stressed that though they believe technology is important, it’s not the only integral aspect of buying a home. Source: click here

For fresh marketing ideas, look beyond the real estate industry

Valentine’s Day reservations and salon blowout parties are just a few perks that can lead to new referrals, panelists at Inman Connect said Thursday. Source: click here

How to keep business humming — even during a market shift

Instead of fearing a changing landscape, experts say agents and brokers can find success during a shift by following these three steps. Source: click here

Sotheby’s International Realty snags 40-year Pacific Union vet

Sotheby’s International Realty has nabbed 40-year luxury real estate veteran and former Pacific Union International senior broker Steve Gothelf. Gothelf joined the brokerage’s 136-agent San Francisco office, five months after Compass announced its Pacific Union. Gothelf has closed more than $1 billion in sales and was the broker behind the $4.15 million sale of the “Mrs. Doubtfire” […]

Compass CEO calls for national multiple listing service

Sometime in the future, the real estate industry will whittle itself to just four brokerage models, said Robert Reffkin, CEO of Compass. Source: click here

What Lady Gaga taught me about real estate clients

Everyone has their quirks — for Lady Gaga it’s wearing meat dresses, and for your clients, it’s something else. Either way, everyone deserves a chance to be heard before they’re judged. Sometimes, it’s best to forego preconceived notions and approach people and situations with a clean slate. Let their actions — not their appearance — […]

3 best tools for building a real estate farm

Are you sick of spending thousands on listing leads? If so, you should consider building a real estate farm because it could effectively cut your lead spend down to zero. Agent Scott Himelstein gets dozens of listing leads for free because of his farm, and here he shares his secrets. Source: click here

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