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How to get price reductions in a changing market

Feel that chill in the air? It’s not just autumn taking hold. The market, too, is cooling. Now, I’m not predicting a catastrophic slowdown. But we know real estate is cyclical, and I want to help you stay ahead of the curve. That’s why I’m talking pricing in this Coaching Corner. I’ll show you how […]

How all-in-one tech can make every agent’s life easier (Yes, even yours!)

Tell me if this sounds familiar… You’ve got accounts for all sorts of tech tools – many of which you’re paying for month after month – and half of them you barely remember your password. The few you actually use require a high-wire juggling act to jump from one to another. Or worse yet, don’t […]

Inman announces new Title Sponsor of Inman Connect Las Vegas 2019

In July 2019, Inman will do two things we’ve never done before. We’ll host Inman Connect in Las Vegas. And we’ll have an inaugural Title Sponsor of Inman Connect Last Vegas. The Title Sponsor receives top billing for the event and will help shape a more cogent conference, taking point for the industry as a […]

The challenge of marketing one-of-a-kind properties

Every property is unique, but some have features that really make them stand out. A unique property might be in a remote area, perhaps it has a rare amenity, or it comes with an ultra-high-end price point. That means the buyer pool is small and can be difficult to access and activate. As the listing […]

Brokers beware! That old tech is eating at your profits

Brokers and owners often view back-office systems as an afterthought. This is because they aren’t seen as revenue drivers. In fact, back office accounting platforms for the real estate industry have historically been expensive, with non-cloud based software that is a frustrating user experience, requires manual data entry, and lacks operational necessities such as seamless […]

All the single ladies: Women outpaced men as homebuyers

Single women outnumber men as first-time homebuyers by a significant margin, according to a new survey released by the National Association of Realtors. Source: click here

Millions of potential homebuyers won’t qualify for new FICO score

Slated for 2019, UltraFICO model could widen pool of borrowers overall, but homebuyers seeking mortgages backed by Fannie and Freddie won’t have access for years. Source: click here

‘Best of Zillow’ Premier Agent platform to unlock new consumer data

Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the real estate tech giant’s Premier Agent conference in Las Vegas. Source: click here

Why Redfin’s listing display proposal is high-risk, low-reward

Digital marketing expert Ian Lurie took a look at Redfin’s listing display proposal. He concluded it’s a bad policy, here’s why. Source: click here

Bel Air mansion price cut $100M — still most expensive in the US

Even after being cut in price by more than $100 million, a fancy Bel Air mansion is still the most expensive listing in the country. The hilltop manse, which belongs to the estate of late Univision CEO Jerry Perenchio, failed to sell after being put up as a pocket listing for $350 million in April […]

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