When hiring a luxury stager for your property, the first step is to review several stagers. Here are 10 questions any home-staging pro should be able to answer on the spot. Source: click here
In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, Mount Pleasant Realtor Del Shaffer. Source: click here
Whether you need to install a new water filter, open the hood of your car or pass your real estate exam, there’s a YouTube video to help you. It can be a little overwhelming, though — we live in a time when everyone is trying to make it big on YouTube, so if you’re looking […]
The real estate industry is changing at a rapid rate; it’s not the same as it was even five or ten years ago. Although the basic steps of buying or selling haven’t changed, advances in technology have made the process faster and easier than ever before. The internet alone has opened up our industry to […]
Last year, we announced our $1 billion investment to develop new technology products and services as part of our overarching plan to transform into a technology company. Why? As you’re all well aware, the real estate industry is at a critical disruptive moment. It’s no secret that venture capital firms are spending billions to upend […]
Today’s sellers expect their properties to be promoted online. Not exactly shocking news. From YouTube shows on staging and Facebook Live market reports, to drip campaigns and endless portal-published pages of available homes, your agents are trying to put themselves—and their listings—everywhere consumers are going online. Not all of them are hitting their targets. It’s […]
It’s the moment of truth. You’ve got that prospect on the phone or face-to-face sitting across from you. The language you use in these situations – in addition to your tone and body language – dictates whether you accomplish your goal or get rejected. The influence you wield is either enhanced or negated by the […]
The Softbank Vision Fund and the Qatar Investment Authority have broadened the definition of “long-term” when it comes to real estate investment. Source: click here
Baby boomer parents, now empty nesters, don’t need their large two-story home anymore — they want the same kind of home millennials want. Here’s what real estate pros should know about these two generations and the housing competition between them. Source: click here
It’s pink, it’s pretty and it’s designed specifically for you to take the perfect Instagram shot. The latter is, these days, an important requirement for some young renters and social media stars. That’s why a New York marketing firm opened a 2,400-square-foot space specifically tailored to Instagram stars, according to The New York Times. View […]
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