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Keller Williams agent killed by husband in murder-suicide

A Florida real estate agent with a local Keller Williams franchise was shot and killed by her husband, a Hillsborough County Sheriff’s deputy, who then shot himself in their Land O’ Lakes home on Sept. 24, the Hillsborough County Sheriff’s confirmed on Tuesday. The Hillsborough County Sheriff’s office confirmed Samantha Keithley, 33, was shot and killed […]

Better Homes and Gardens Real Estate revamps agent marketing tool for mobile era

Better Homes and Gardens Real Estate is overhauling its predictive marketing tool to give agents and brokers a deeper mobile experience. Source: click here

Fighting back: Educate your audience, and use the best tech to stay ahead

How are real estate broker-owners responding, adapting or changing? Here’s what Austin-based Ryan Rodenbeck, founder and owner of Spyglass Realty and Investments, is doing. Source: click here

Has the ‘Tinder effect’ taken the romance out of homebuying?

The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a home in the flesh. Source: click here

Redfin unveils new estimate tool for off-market homes

Redfin is giving homeowners a chance to estimate their property’s value before it hits the market — while potentially buttressing its own iBuyer platform. Source: click here

Purplebricks launches in the Sunshine State with 2 locations

Purplebricks is bringing its flat-fee model to the Sunshine State. The U.K.-founded real estate brokerage — which charges sellers a $3,600 fee per listing — officially launched Tuesday in Orlando and Tampa, as the company celebrates one year of operating in the United States. Source: click here

Lesson Learned: Success is inevitable if you’re following your passion

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Nest Seekers broker Johnny Mansilla shares his thoughts on having an open mind and an open heart throughout the transaction. Source: click here

Win all of your listing appointments without breaking your budget

While Compass, Keller Williams, Redfin and the rest are duking it out for the best tech, what can a single agent do to beat the competition on listing appointments? Spend about $50 a month on technology that’ll win sellers over. Source: click here

Fend off competition from new brokerage models

Commissions under pressure Average commission rates for real estate agents fell nearly 1% in 2017 and this trend is appearing in the National Association of REALTORS® 2018 member profile. The median gross income for surveyed REALTORS® dropped 6% from $42,500 to $39,800. While this decrease clearly impacts REALTORS®, for the majority of brokers– whose business […]

What every team lead really needs

The team model is one of the most powerful ways to do business in real estate, and for good reason. Real estate agents have to wear many hats (three guesses which my favorite is — see my profile photo), and not every agent is good at every aspect of the business. Teams free up individuals […]

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