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WATCH: How to make the right real estate marketing decisions

Run through an exercise with Katie Lance and Cara Whitley to get a clear idea of where to focus marketing energy and spending onstage at Inman Connect San Francisco.  Source: click here

Is real estate blogging really worth it?

Are you creative, artistic or just looking for a unique way to prospect for business? If so, it might be time to consider starting a blog — doing so will change your business and your life. Source: click here

Zillow’s updated Premier Agent comes to NYC, StreetEasy

Zillow’s updated Premier Agent advertising program is making its way to New York City and Zillow’s local subsidiary brand StreetEasy on September 10, the company confirmed Friday. In April, Zillow announced it would be making changes to its advertising program for real estate agents, filtering the leads it connects with agents to ensure that they are […]

A blueprint for brokers to win again

Like independent bookstores, local brokerages are important institutions worth saving. But they must embrace a new attitude. Source: click here

WATCH: Dealing with the MLS — a developer’s perspective

Moderator Katie Ragusa and Seth Siegler, founder of Hoverboard Labs, discuss the multiple listing service (MLS) through the lens of a developer at Inman Connect San Francisco. Source: click here

Miami agent avoids prison for extortion of high-profile rivals, ‘The Jills’

South Beach Realtor Kevin Tomlinson avoided prison time after being found guilty on extortion charges in June for allegedly demanding $800,000 from rivals Jill Hertzberg and Jill Eber, a high profile luxury real estate duo known as “The Jills.” Judge Milton Hirsch sentenced Tomlinson to two years of house arrest, 15 years probation and is […]

Inman Archive: Zillow (2017-Present)

  2018 Map service used by StreetEasy briefly vandalized with slurBY PATRICK KEARNS | AUG 31 WARNING: A new Zillow leads scam looks strangely familiarBY VERONIKA BONDARENKO | AUG 29 Zillow’s epic listing photo battle with VHT enters its final phaseBY ANDREA V. BRAMBILA | AUG 28 Sellers still rule — for 2 years, says […]

WATCH: This is what real estate’s most powerful teams look like

When structured correctly, teams can be a powerful and profitable addition to a brokerage. For a look at some of the most successful brokerage-team relationships, listen in to Inman Connect San Francisco’s session, “Team: It’s not a four letter word.” Source: click here

DC attorney general warns Realtors of rise in online listing scammers

Karl Racine, Washington, D.C.’s first elected attorney general, addressed attendees at the National Association of Realtors’ new iOi Summit, a tech conference. Source: click here

WATCH: Referrals vs. lead gen — which is best?

What’s better — buying leads or focusing on your sphere? Kendyl Young of Diggs Real Estate, Barbara Betts of The Betts Realty Group and Dan Sundberg of Kendrick Realty tackle this topic onstage at Inman Connect San Francisco. Source: click here

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