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Realtors and agents respond to NAR’s surrealist ads

Real estate agents can be an opinionated bunch, so it should come as no surprise that many had strong reactions to NAR’s new millennial-focused online ad campaign.  Source: click here

WATCH: Is relationship marketing the key to boosting sales?

Barbara Betts of The Betts Realty Group, Mark Slade of The Mark Slade Homes Team at Keller Williams and Katie Clancy of The Cape House Team take the stage at ICSF 18 to share tips on relationship marketing. Source: click here

Inman Connect San Francisco: Marketing Connect Video Recap

Is your marketing plan in need of a reboot? Get ready to learn from the best marketers in the industry during a series of how-to presentations and discussions featuring the latest marketing platforms and strategies to increase your business and grow your brand. Source: click here

Luxury Connect: Join us for an exclusive activity on Rodeo Drive

This summer we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. Do you have a work “uniform” that you can trust to […]

Top 10 real estate books of the last year

There were many great books published in 2017, but it seems every industry guru has a book nowadays, which can make choosing a good read overwhelming. To make it easy for you, we’ve listed the top 10 must-read real estate books of the last year. Source: click here

Keeping it real: How this luxe broker got a show on Netflix

On this edition of “Keeping it real,” a recurring series on Inman, Peter Lorimer shares how he got his new Netflix show, “Stay Here.” Source: click here

Why we spend an astronomical $125,000 on lead gen a month

Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive officer of Kendrick Realty, it’s working. Source: click here

Luxury Connect: Gary Gold’s critical elements to success

This summer we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. When a real estate client is thinking about buying or selling […]

Super Bowl champ Mychal Kendricks charged with insider trading over Move acquisition tip

An NFL linebacker allegedly made $279,000 off of News Corp’s acquisition of Move Inc., the company that operates realtor.com for the National Association of Realtors. Source: click here

Home prices are so high, pending sales have dropped for 7 months in a row

Pending home sales dropped 0.7 percent month-over-month and 2.3 percent year-over-year to 106.2 — the seventh consecutive month of annualized declines, according to the latest National Association of Realtors (NAR) Pending Home Sales Index (PHSI), released on Wednesday. PHSI tracks home sales in which a contract is signed but the sale has not yet closed. “Contract signings inched […]

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