How do you approach new marketing and reinvention when you come from a legacy brand like Century 21? Cara Whitely, Century 21’s chief marketing offer, took the stage at Inman Connect San Francisco to disuss this topic at CMO Connect. Source: click here
Matt Spangler, chief creative officer at Compass, joined 1000watt’s Brian Boero on stage at Inman Connect San Francisco to offer a closer look at the Compass brand, what it does for its agents, its new smart real estate signs and more. Source: click here
Cold calling is a scary prospect for a lot of people, even for good salespeople who spend a lot of time on the phone. The reason for this is simple: Talking to unsuspecting strangers on the phone sucks. Here’s how to overcome fear and successfully cold call. Source: click here
“Know thyself” is the great philosophical maxim, and it’s the foundation of all great marketing. I reached out to Stacey Cohen for the three questions she answers again and again from clients to help you begin thinking about your brand. Here are her expert insights into personal branding and how it can help you grow […]
This summer we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. With so many incredible inspiring moments that happened throughout last year’s […]
From devices that record everything said during an open house, to digital signatures and apps, here are the tech tools that your customers need to know about. Source: click here
Establishing protocols and safeguards for your real estate clients throughout the buying and selling process helps relieve stress immeasurably. Source: click here
Airbnb and its partner Niido, a brand from the Florida-based development company Newgard, could open as many as 14 co-branded apartment complexes geared toward tenants who want to sublet their units as short-term rentals, according to a report in Bloomberg. The second “Niido powered by Airbnb” apartment recently opened in Nashville, Tennessee, following on the […]
A charity motor bike ride from the Arctic Circle to the southern tip of Argentina is not for the faint of heart, but for Re/Max agent Bruce Johnson, a franchise hall-of-fame inductee with Re/Max of Wasaga Beach in Ontario, Canada, it’s well worth a six-month sabbatical. The way he sees it, people need to experience […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Tiny living doesn’t always come with tiny price tags. This $750,000 Manhattan environmental entrepreneur’s 350-square-foot studio apartment in SoHo proves that. Its decked-out, smart, tech-enabled design feels more luxury than little. Granted, this is no ordinary […]
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