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Vacasa raises $319M for expansion, tech enhancements

Fast-growing vacation rental startup Vacasa announced Tuesday that it has raised $319 million in its latest funding round, helping drive its total valuation to more than $1 billion. Source: click here

Agents skeptical that taking hourly rates could work

In an effort to figure out if hourly rates would actually work for agents and their clients, Inman reached out to a number of real estate professionals. Most were open to the idea of alternative compensation models. Source: click here

‘Feel more empowered’: How Zillow plans to change the transaction

At Zillow’s Unlock event in Las Vegas, Jeremy Wacksman engaged in a thought exercise to imagine a transaction that empowers consumers. Source: click here

Here’s how real estate is celebrating Halloween this year

With the world’s spookiest holiday just around the corner, real estate professionals across the country are preparing for Halloween — both in terms of office decor and marketing opportunities. In Texas, Re/Max agent Mariela Leija did spooky makeup for both herself and a fellow agent for their branch’s annual Halloween office party. The Catrina makeup, […]

Lesson Learned: Make heartfelt connections

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Warburg Realty’s Annie Cion Gruenberger shares her passion for going deeper with clients. Source: click here

5 text messages to restart a conversation with clients

How can you use smart text messaging to help you connect with a lead or client who has chilled? Here are some reader favorites to help you get back in the flow of communication. Source: click here

Brokers: are you too focused on the small details?

“If you just focus on the smallest details, you never get the big picture right.” – Leroy Hood It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals. But real estate is fraught with tiny details that demand constant attention, and where a big […]

What you need to know about the youngest generation of luxury homebuyers

Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has been dubbed, “The Great Wealth Transfer.” They will have a lot of power in shaping […]

Build client relationships one unexpected detail at a time

When you’re selling high-end homes and delivering luxury service, it may be the little details that matter most. And while these details can be tangible gifts or aesthetic touches, they don’t have to be: it can be enough just to connect with clients through sincere, authentic interactions. For Ingrid Hart, sales associate at Prominent Properties […]

Put yourself on the (Google) map!

What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these places than your actual office. Sure, you’ll come in for a […]

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