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our goal is to help you stay informed by providing timely and interesting articles.

8 questions agents should expect at every listing appointment

It is often a poker game of sorts; how much information should the agent share and in what way? Is the seller just picking their brain or truly serious about needing the agent’s help? Who else may the seller be interviewing? Source: click here

Zillow will begin buying and selling homes using agents

Zillow’s new enterprise — offering to buy homes outright and resell them, using handpicked local real estate agents who are already participating in Zillow’s separate Premier Agent program to represent Zillow in both its purchase of homes and its re-sale of them — will launch within weeks. Source: click here

6 tips for letting natural light sell buyers on your listing

There are tons of benefits to bringing some natural light into a home. As real estate agents, we know that not much resonates better than a home where sunshine streams into the windows. This likely has to do with the fact that natural light benefits us in a variety of different ways, including giving us needed […]

Zuckerberg addresses discrimination in housing ads during Senate testimony

Facebook founder and CEO Mark Zuckerberg addressed Facebook’s history allowing advertisers to discriminate by race in housing ads during his testimony in front of the Senate Judiciary and Commerce Committees Tuesday afternoon. Source: click here

Parker Principle 11: How to selflessly give back to the world

Perhaps it’s because real estate agents and brokers know so many people, perhaps it’s because they know their community so well, or maybe it’s just that they take their role in a service-oriented profession seriously — for whatever reason, “giving back to the world through service” seems to be ingrained in the lives of many real […]

@properties accuses fellow Chicago indie brokerage Baird & Warner of false advertising

Hyperbole in real estate advertising is nothing new, but one Chicago brokerage alleges its biggest independent rival has crossed a line. Source: click here

Real estate daily market update: April 10, 2018

 We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Tuesday, April 10 Bankrate mortgage rates The 30-year fixed mortgage rate is 4.30. The 15-year fixed mortgage rate is 3.70 Source: Bankrate Monday, April 9 Bankrate mortgage rates Narrowing the female leadership gap in real estate […]

Nostalgia, school pride and game day bringing homebuyers back to their college towns

Nothing brings back the nostalgic rush of the good old days like a trip to your college town years after graduation. That desire to relive special memories and unleash school pride is pulling a wave of homebuyers back to their college stomping grounds. Source: click here

Realtors react to NAR’s new three-dimensional logo

Real estate professionals pulled no punches following the unveiling Monday of the National Association of Realtors’ first new logo in 45 years — a three-dimensional blue cube that members overwhelmingly panned, calling it overpriced and uninspired. Source: click here

Spring Forward: Penelope Moore: ‘Stop Procrastinating!’

This Spring, Inman is obsessing over helping you to tune-up your business, with actionable insights, the best advice from top agents, and hundreds of helpful stories from all over the world. Interested in sharing your advice and insights with us? Reach out to me at matthew@inman.com. Don’t forget that we’ll also be focusing on how […]

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