Coldwell Banker has announced its latest advertising campaign — “Blue.” The company did a soft launch around the concept in January with “Turn CES Blue,” and they’re making it official with an 80-second commercial that senior vice president of marketing David Marine calls “a rallying cry” for Coldwell Banker’s 91,000 sales associates around the world. […]
NEW YORK — Livestreaming video has become one of the more effective ways for real estate agents to market themselves, but striking the balance between overly dry and hokey schtick can be extremely difficult. At Inman Connect New York on Thursday, a trio of successful livestreaming agents gave the real estate crowd some insight into […]
NEW YORK — The idea of starting a business can be incredibly daunting for many entrepreneurs. The myriad challenges — like securing funding and building a product consumers will actually use — can be difficult to navigate. Caren Maio Caren Maio, the CEO and co-founder of Nestio, a New York City-based software company that streamlines […]
Scott Strong, new CEO of zipLogix This week zipLogix formally announced a leadership shift with Scott Strong, formerly VP of products and retail with global technology company Siemens, taking the reins as CEO of the Michigan-based real estate transaction management software firm. Strong succeeds long-time CEO Joel Singer, who will remain on zipLogix’s board of […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. NEW YORK — Even though the 100 percent commission model is far from new, it’s still considered an alternative form of brokerage, often looked upon by stalwarts with overt disdain. It’s still a battle of old […]
NEW YORK — Agent teams and tech-savvy agents able to deploy state-of-the-art tools like artificial intelligence will replace the traditional brokerage firm over the next decade, Compass CEO Robert Reffkin told a rapt audience at Inman Connect on Wednesday morning. “When I talk with heads of brokerage firms across the country, they’re terrified about being […]
NEW YORK — Following the marketing trends of 2018 could put your real estate business at an advantage over the competition. Molly McKinley, the executive vice president of marketing for Relola, and Heather Elias, a Realtor and founder of LoCo Real Estate, highlighted the top 10 trends of the new year for an audience at Inman […]
A bad LinkedIn profile won’t do you any favors when it comes to getting more real estate referrals. In fact, unless your LinkedIn profile is clean, complete and professional, you’re better off without one. However, if you’re willing to put in the work to make your bad LinkedIn profile better, it can pay off in a […]
What loan opportunities do your clients have this year? In this video, Rick Guerrero sits down with mortgage expert Michael Clarke to discuss loan options for buyers in 2018. Rick Guerrero is the Director of Branch Sales and Strategic Partnerships at US Mortgage Corp. You can follow him on Facebook or connect with him on LinkedIn. Source: click […]
NEW YORK — Did you know that 63 percent of Americans are stressed about the future of this country? For the first time, this concern beat out work and financial stress in the annual nationwide American Psychological Association survey. Kristen Soltis Anderson, ABC news contributor and pollster, discussed how we can be more civil in Thursday’s Inman […]
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