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Comply or die: How to make sure your co-marketing agreement is legit

DENVER — Co-marketing agreements can help agents, brokers, and teams reach a larger audience of prospective buyers. But when forming such an agreement with a settlement service, it’s not enough for the parties involved to know what’s in RESPA (the Real Estate Settlement Procedures Act), a 44-year-old law designed to keep settlement services honest for […]

Let’s not take the Zillow co-marketing probe as legal advice

DENVER — “OK, people: Do not run your businesses based on videos made by mortgage brokers,” advised Brian Levy, an attorney at Kattan & Temple, at the RESPRO (Real Estate Settlement Services Providers Council) meeting today. Levy was referring to panicked phone calls he received earlier this year when his clients saw a video that two […]

Unleashing innovation on the homeseller

Watch Zillow Group COO Amy Bohutinsky and Brad Inman discuss how Zillow Instant Offers is changing the game for homesellers and Zillow’s plans for the future…. Source: click here

10 Proven Ways to Generate Listing Leads

SAVE MY SPOT offrs.com works with thousands of agents across the country to drive seller leads using a smart data, automated marketing, and innovative campaigns. This webinar explores 10 real world examples of how offrs.com has helped agents consistently generate listings and leads through: Call-to-action and online lead-capture optimization Referral and listing generation through automated […]

Purplebricks is here: UK low-fee brokerage invades LA

U.K. hybrid brokerage Purplebricks launched in the Los Angeles area today, marking its official U.S. debut. The renegade’s expansion from across the pond draws on more than $60 million raised in a special stock offering. Purplebricks will begin its run in the Golden State by diagnosing Californians with “real misery,” a condition for those who think […]

Google exec gives MLS leaders a major reality check

Jaime Casap AUSTIN — Jaime Casap, chief education evangelist for Google, held out his iPhone. That hardware has revolutionized the real estate world and many will no doubt plunk down a cool grand to nab the latest version. But to a kid that’s never known anything different, the iPhone is just the beginning. The iPhone is Generation […]

5 stars is great, but leads are better: How to milk business from reviews

Capture and convert real estate leads with the industry’s most effective and efficient form of marketing: online reviews. Internet marketing expert Evans Putman recently discussed how to tap into the power of positive reviews on a podcast interview with Pat Hiban. Read on for Putman’s suggestions on getting and utilizing online reviews for lead generation […]

Appraisal-free mortgages will make closings easier

As of Sept. 1, Fannie Mae and Freddie Mac will no longer require appraisals on many of the loans that they buy. Because the two GSEs (government-sponsored enterprise) buy about half the mortgages originated in America, this is big news that will make buying a home easier and less expensive. Many real estate agents consider appraisals to […]

‘I’m having tech troubles’: How to avoid problems before they start

People believe that it is the camera that takes the pictures, but that isn’t at all how it works. The photographer uses the camera to capture an image. It all starts with our eyes, which are far superior to any camera that has ever been invented. I find that I take the best pictures when […]

Cannabis real estate boom: How long will the high returns last?

With the current $6.7 billion legal cannabis market expected to grow at 27 percent compound annual growth rate over the next five years, the largest horticultural Green Rush since the Dutch went wild over tulips back in the 1630s, is now spawning an all-out land grab for American real estate. What’s driving the boom? Coincidentally, […]

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