Your brand is your business in real estate. It’s everything including the way you carry yourself daily, your website, your closing and communication with a client after a sale. For new real estate agents and vets alike, developing and maintaining a brand can present challenges. The emerging social media platforms can become overwhelming keep up […]
It’s tempting, with all the technology layers between you and your prospects, to forget that behind every email, text message or Facebook post, is a human being — buyer or seller — with fears, desires, hopes and ambitions. Your CRM (customer relationship management) may be filled with hundreds of contacts, many of whom will not need […]
Most real estate agents are looking for the magic pill — the secret, the key, that one thing successful agents know — that could triple their business. Secrets of Top Selling Agents: The Keys to Real Estate Success Revealed, by Joe Sesso is a summary of all the magic pills agents have been looking for in […]
You work with your real estate clients for months on end, and every conversation and appointment is an opportunity to learn. Their daughter loves dance class. Dad is a total movie buff. The most precious resource in this family isn’t money but time. They love anything lake-themed. These little slices of life shared between agent […]
I had a meeting with a Russian. I admit it. In fact, I had several meetings with Russians. And the meetings have even occurred in Moscow! I thought that might get your attention. But please understand that there was nothing sneaky here, and you do not need to tell CNN. The reasons for my meetings […]
The question of whether sellers need to disclose some aspect of their property comes up a lot. Peter Lorimer from PLG Estates weighs in on this video. If you even think about whether to disclose something — you need to disclose it. There is a legal obligation on the seller to disclose anything and everything […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Real Estate Webmasters (REW) helps real estate agents make an impression on the internet and then translate that impression into clicks, leads and clients. They’re now releasing a new feature that will seize the growing need […]
Amitree, the maker of an artificially intelligent assistant for real estate transactions, has closed a $7.1 million Series A funding round. Jonathan Aizen More than 30,000 agents use Amitree’s AI-powered email assistant, Folio, to manage about 5 percent of total real estate transaction volume, with more than 200,000 transactions managed to date, according to Amitree. Folio is […]
Your audience lives on Facebook, right? Meet them where they are to both inform and entertain. Kendyl Young and Claudine Ellis share their tips and best practices for nailing your Facebook Live strategy and drilling down into your hyperlocal market. … Source: click here
Stop being “vanilla.” That’s what social media consultant Katie Lance advised during her 300-second presentation at Inman Connect. Have an opinion and a point of view that separates you from the crowd and see your world change because of it. Watch Lance elaborate on this tip and others — such as the importance of systemizing, […]
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