Smaller homes with more outdoor space seem to be all the rage lately as homebuyers are abandoning the motto “bigger is better” when it comes to square footage. According to a consumer survey by Wakefield Research commissioned by residential construction company Taylor Morrison, 56 percent of buyers would be willing to sacrifice having a larger […]
Homelessness, lack of affordable housing, natural disaster damage — these are all global problems that can be alleviated through creative housing solutions. Three types of homes that problem-solvers such as Brad Pitt and Patrick Kennedy are employing to help are tiny houses, micro-units and shipping container homes. Brad Pitt’s NOLA tiny home In 2007, Brad […]
When you put a home on the market, the clock starts — and the pressure sets in. You only have one opportunity to make a first impression, and you don’t want the home to sit for endless days on market while your sellers get increasingly upset. There are variety of elements that come into play: […]
Real estate video marketing is possibly the most effective marketing method available to agents; it’s definitely one of the cheapest. Katharine Loucaidou Marketing-savvy agents are able to generate tons of new business with videos while spending next to nothing on advertising. Recent guest Katharine Loucaidou has done it, and you can too. During her interview […]
Making money by flipping property has become as much of an American dream as homeownership. The full spectrum programming on HGTV is a testament to how much we want to believe that we can make money off flipping houses, in small towns, in cities — anywhere there is a deal with good bones to be […]
In real estate sales, how many homes we sell and how much money we make is the only measure of success. What many people don’t know is that it’s possible to be a jerk and make money too. What we never discuss or write about are the real estate agents who make a lot of […]
There seems to be some misconceptions about what options advertisers (or agents) have for targeting their ideal audience on Facebook. Everyone seems to know about the basic targeting options: age, income, location, interests, behaviors, etc. Although these are pretty powerful targeting options, they often aren’t the most effective in terms of cost and lead generation. […]
The first thing that National Association of Realtors (NAR) CEO Bob Goldberg did upon addressing a crowd of association leaders at NAR’s Leadership Summit today is grab a guitar. “I’m going to let you in on a little secret,” said Chris Polychron, 2015 president of NAR, in introducing Goldberg to the stage and, naturally, handing […]
“Oh my goodness … how did we get here?” National Association of Realtors (NAR) president-elect Elizabeth Mendenhall asked the 2018 Leadership Summit crowd today. Elizabeth Mendenhall “We’re here. There was some point in some time when someone came to you and said, ‘Do you want to serve in this position?’ And you said ‘yes.’ You […]
The National Association of Realtors (NAR) has released a warning about a text message scam that asks members to pay a fine or sales tax on a prize. In the text asking for payment of a fine, the sender says NAR has been investigating “claims of racist text and emails sent by you,” and threatens […]
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