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How to chose the best technology for your real estate business

SAN FRANCISCO — Of all the ever-growing responsibilities agents and brokers must take on, decision-making is arguably the most complex. With every choice you make — every dotted line you sign — you nudge your business closer to (or further from) success. In today’s increasingly digitized society, deciding on the right technology can do wonders […]

Up your sales game with geographic marketing

SAN FRANCISCO — Have you ever avoided a call from your sellers because you didn’t know what to say? What else could you possibly tell them about what you are doing to sell their home? Lindsay Listanski On stage at Inman Connect San Francisco, Lindsay Listanski — senior manager of media engagement at Coldwell Banker […]

How online deals will reshape the real estate industry

SAN FRANCISCO — When you see something weird or broken in the world, you have two choices: wait for someone else to fix it or fix it yourself. That’s according to John Collison, 27-year-old Irishman and founder of online payment processor Stripe. The young entrepreneur took the stage with Brad Inman at Inman Connect San […]

How to sell or merge your real estate brokerage

SAN FRANCISCO — Selling your real estate brokerage can be an emotional process akin to sending your kid off to college. John Aaroe, CEO of the John Aaroe Group, and Partners Trust CEO Nick Segal — who both merged with San Francisco-based indie giant Pacific Union — have both been on this emotional ride recently. […]

4 tips for succeeding in real estate without overextending yourself

SAN FRANCISCO — Kofi Nartey said real estate is like a seven-layer dip — “When you start getting down to the beans and cheese, that’s when s**t starts getting good.” Kofi Nartey Nartey, who transitioned from a successful acting career to business and real estate, told the Inman Connect crowd that his career didn’t really […]

Founding a startup? Don’t make these 7 mistakes

SAN FRANCISCO — Building a company from scratch is a Herculean task that requires navigating innumerable hazards. Here are seven of the biggest mistakes that startups make, according to a panel at Inman Connect. 1. Choosing bad investors Startups often focus too much on nabbing the highest possible valuation rather than the quality of their […]

Invitation Homes merges with Starwood Waypoint Homes

Since the mortgage meltdown swept millions of Americans out of their homes, institutional investors have scooped up tens of thousands of these properties and converted them into rentals. Two major players in this Wall Street rampage — Invitation Homes and Starwood Waypoint Homes — are now merging to create a single-family rental giant valued at […]

How to become the ‘Un-Realtor’ in your community

SAN FRANCISCO — What does it mean to provide service so exemplary that the word “service” itself becomes synonymous with your brand? Scott Stratten of UnMarketing shared a story on stage at Inman Connect San Francisco about the Ritz-Carlton hotel chain and how real estate agents can use the same philosophy to become the “un-Realtor” […]

Pacific Union merges with Partners Trust, signals more acquisitions

Today San Francisco-based Pacific Union International formally announced its intent to merge with Partners Trust, an independent luxury brokerage with more than 240 associates in the Los Angeles area. The merger is expected to close next week. Terms of the deal were not disclosed. This is the second L.A.-market merger for Pacific Union in the […]

Who in their right mind would sell to an iBuyer?

SAN FRANCISCO — Why would homesellers choose to pay a high commission while running the risk of selling their home at a discount? Or to ask the question another way: Who would choose to use an “iBuyer?” Jerry Coleman IBuyers are investors that use automated valuation models (AVMs) and other technology to make quick offers […]

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