Some prospective buyers can’t recognize a home’s full potential because they aren’t able to picture alternative design schemes. Houzz, an online home design platform, has added a new feature to its iOS mobile app that can help house hunters transcend this mental block. “View in My Room 3D” lets users visualize new furnishings in spaces with their iPhones or iPads — […]
Reposted with permission — show notes and credits available here. Being a Realtor isn’t as easy as you think, especially for the newbies in the biz! Listen as Tara Christianson explains how her naiveté made her spend $15,000 of her own hard-earned money for a single listing that she never even sold! Do you have a […]
Social media has been and continues to be a powerful tool for real estate agents and other professionals. We can meet people, build relationships and keep our names out there so that people will connect with us when they need help buying or selling real estate. Platforms come and go, but Facebook sticks around and has […]
The prevalence of social media, the ease of information sharing, and the ability to connect with target audiences has led to the rise of content marketing, a relatively new genre in the marketing mix. The term “content marketing” was coined in 1996, and rose to prominence when Red Bull started creating films and videos about […]
People don’t only want to work with you — they want to work with the high standard of service you represent. Hiring a showing agent can prevent you from ever compromising that standard by guaranteeing your customers always have an agent ready to help. Rachel Adams is an agent with Keller Williams Realty in Roseville, California; […]
I’m sure you’ve noticed that reach is declining yet again for Facebook pages. Unless you are an expert at creating posts that the Facebook community and your target audience love, you’re going to struggle with posting and increasing viewership without paying for it. Even boosting will cost you about $20 or more per post just to […]
According to Houzz’s 2017 House and Home report, millennials and first-time buyers aren’t letting low inventory woes keep them down; instead, they’re embracing fixer-upper homes and renovating them to meet their needs. “Recent homebuyers drive a significant share of home renovations today, with repeat buyers investing twice as much in their home as first-time homebuyers,” […]
Overview A successful North Carolina agent once had a client who, after a two-hour listing presentation, told him that he wanted to think about his decision. The agent said “OK” and went into the client’s living room, sat down and turned on the TV. When the client asked what he was doing, the agent responded: […]
Realogy, the company that operates some of the biggest brokerage brands in real estate, is in the midst of CEO succession-planning — but even though that big project can often derail focus, the company reported revenue growth and a significantly smaller net loss in its earnings call for the first quarter of 2017 (Q1 2017) […]
Sharry Schmid Edina Realty, a large Minnesota and western Wisconsin real estate company and Berkshire Hathaway affiliate, has chosen senior vice president and regional manager, Sharry Schmid to replace retiring president, Barb Jandric, effective June 5. Schmid, who has been with Edina Realty for 21 years, was most recently senior vice president and regional manager […]
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