Here are four ways to frame a conversation about homebuying with clients who are on the fence on whether they should act now or later. Source: click here
Every real estate agent thinks about how to brand themselves to stand out from the competition. When it comes to teams, team leaders have to work to balance their own brand with the brands of their team members, including making sure the members of their team feel seen and recognized. For Barak Sky, leader of […]
In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, Sotheby’s International Realty — Downtown Manhattan Brokerage, this meant responding to the reality that even if their clients were based in New York, they were interested in properties around the world. […]
Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Being prepared for this variation and diversifying your lead sources is critical for […]
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day. But then that same grill pops up […]
In the competitive real estate arena, customer experience is key to an agent’s success, whether that agent is helping with a purchase, sale or both. Customers have high expectations regarding the level of support provided by their agents — as they should. Buying and selling homes are some of the most impactful transactions a person […]
This is a true story. Armed with hours of HGTV and a screwdriver, a homeowner named Gina set out to fix and flip real estate. But she soon discovered what any savvy investor knows: it takes more than 60 minutes minus commercials to successfully renovate and sell property for profit. So Gina turned to a […]
Compass CEO Robert Reffkin announced Monday that his fast-growing brokerage has launched a batch of new consumer-oriented property search tools, and also said that it’s “likely” his company will go public sometime in the future. Two of the new tools, dubbed “Recommended For You” and “Similar Homes,” are designed to serve up listings to consumers […]
The construction team that worked on a 40-unit building in Brooklyn, New York, has been charged with housing discrimination due to a lack of disability-friendly entryways and common areas. On Monday, the U.S. Department of Housing and Urban Development (HUD) filed a complaint alleging that a team of design and construction companies based in New […]
Paul Benson is adding a trio of Engel & Völkers shops to his impressive portfolio of 28 offices across California, Nevada and Utah. The German-founded luxury brand is opening three Northern California offices, giving it eight new shops and more than 80 agents in Northern California in this year alone. “Our growth in Northern California […]
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