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When is selling a furnished home in your clients’ best interest?

There’s an undeniable appeal to walking into a home that is staged and styled to a high standard — especially when that home is on the market. For many buyers, the perfect home can be augmented by beautiful furnishings. And for sellers, having a fully furnished home on the market can be a best-case scenario […]

The tech tools agents should have on hand to succeed

Luxury real estate buyers expect best-in-class technology in their homes. But do they expect it from the agents and firms they work with? The short answer is: yes. Agents are under pressure to keep up regular communication with clients, maintain a nuanced understanding of their needs and preferences, streamline the sales process, build out their […]

New Lone Wolf product Insights gives brokers the data for ‘what’s next’

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Lone Wolf Insights is a tool for monitoring business and agent performance. Platforms: Browser Ideal for: Brokerages that are already in the Lone Wolf Technologies ecosystem; brokers seeking a new back-office solution. Top selling points: Very […]

Think Like a CEO S2E4 – Owning Results

When you own the results of your business you not only own the profits that you make, but you own the profits that you share with others through philanthropy. Tune in to learn how to harness your finances by working backward with Gary Keller’s proven method, the profit principle. Show Notes: 1:29 Gary breaks down […]

5 lessons real estate agents can learn from luxury hotels

Stand in the foyer of any luxury hotel, and you’ll feel it: the assurance that while you may not be at home, you’ve certainly arrived. The best hotels are a place to rest and to indulge, to be surprised and delighted. The same experience is available to the luxury real estate buyer who arrives at […]

Convert and converse, with Verse

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Verse is an automated lead engagement and nurturing service. Platforms: Browser Ideal for: Brokerages, teams, and individual agents Top selling points: Any lead source Auto and human lead interaction Lead distribution mirrors in-house rules Integrates with […]

3 takeaways from the latest trends in home goods and brands

It’s been a while since luxury was synonymous with excess. Today, what matters most to high-end consumers is that their purchases have a larger positive impact on the world, and provide them with a meaningful personal experience. Brands are looking beyond mere material opulence, and thinking about how to create a genuine sense of novelty, […]

Affordable, agent-developed Zephyr Leads is one to watch

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Zephyr Leads is a lead-generation, marketing and CRM solution for agents, brokers and teams. Platforms: Browser Ideal for: All size brokerages, teams, and agents Top selling points Agent-developed and led Feature-to-dollar value Unique marketing efficiencies Range […]

3 tips to create email marketing your clients will actually read

Email is a staple of office productivity, and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in exchange for your readers’ time. How can you reconcile […]

AerialSphere ready to take property search to new heights

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. AerialSphere creates 360-degree aerial maps for real estate search and marketing. Platforms: Browser Ideal for: Brokerages, teams and individual agents; professionals who sell new construction; those in fast-growing markets Top selling points Highly unique way to […]

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