An enterprising Twitter user noticed over the weekend that Zillow’s listing portal is populated with listings that specifically mention race, including phrases like, “no blacks near me,” and “I will not rent to other ethnicities other than caucasian so please do not inquire if you aint [sic] white.” Source: click here
Zillow’s big push to bring in Canadian homebuyers reached a benchmark last week as the listing giant surpassed 100 partners in the country. The company, which first began displaying Canadian listings in October, announced it now has more than 100 listing partners north of the border, including recent deals with Ontario-based Royal Le Page Urban, Alberta’s Royal Le Page […]
To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience. Source: click here
If you work in a hot market, you might need to create additional opportunities to help your clients compete — and for a variety of difficult buyer scenarios, bridge loans might be the perfect answer, creating more options and more leverage to get your clients back in the running during a complicated negotiation. Source: click […]
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll share their thoughts on Coldwell Banker’s new logo. Source: click here
How many contacts are actually eager to hear from you? Unless you’re really putting thought into your client touches, that number is probably much lower than you’d hope for. Not to worry – here are four ways to get back on track with client touches with a little help in the form of simple CRM […]
Listen in for 1000watt’s Marc Davison’s challenge around breaking paradigms in branding your real estate organization, and learn how your name, logo and messaging can work together (in harmony, of course) to articulate what’s important to you as a company. Source: click here
Alyson McClure knew something was wrong when a man contacted her for a home listing but then proceeded to ask about her age. Source: click here
A week after Zillow announced “Tour it Now,” agents lambasted the company’s moves to establish dominance in the iBuyer space. Source: click here
Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.” Source: click here
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