No, Compass isn’t acquiring the National Association of Realtors and RE/MAX agents didn’t just rediscover the lost city of Atlantis. Those and others are just a few of the real estate-related April Fools jokes circulating today on the internet. Both individual agents and large brokerages have been pulling out their inner jokesters throughout the day […]
An enterprising Twitter user noticed over the weekend that Zillow’s listing portal is populated with listings that specifically mention race, including phrases like, “no blacks near me,” and “I will not rent to other ethnicities other than caucasian so please do not inquire if you aint [sic] white.” Source: click here
To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience. Source: click here
If you work in a hot market, you might need to create additional opportunities to help your clients compete — and for a variety of difficult buyer scenarios, bridge loans might be the perfect answer, creating more options and more leverage to get your clients back in the running during a complicated negotiation. Source: click […]
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll share their thoughts on Coldwell Banker’s new logo. Source: click here
How many contacts are actually eager to hear from you? Unless you’re really putting thought into your client touches, that number is probably much lower than you’d hope for. Not to worry – here are four ways to get back on track with client touches with a little help in the form of simple CRM […]
Listen in for 1000watt’s Marc Davison’s challenge around breaking paradigms in branding your real estate organization, and learn how your name, logo and messaging can work together (in harmony, of course) to articulate what’s important to you as a company. Source: click here
Like an avalanche growing larger as it tumbles down a mountain, agents are seeing swelling demand from buyers as mortgage interest rates plummet. Source: click here
Alyson McClure knew something was wrong when a man contacted her for a home listing but then proceeded to ask about her age. Source: click here
A week after Zillow announced “Tour it Now,” agents lambasted the company’s moves to establish dominance in the iBuyer space. Source: click here
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