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21 Thanksgiving week marketing hacks you still have time to pull off

It’s never too late to pull off a thoughtful and meaningful last-minute promotional push for Thanksgiving. Choose one of these quick and easy marketing hacks to get in front of your most valued leads, clients and referral sources over the next week. Source: click here

Dog poop complaints decreased in NYC’s most expensive areas

Dogs may be man’s best friend, but in New York City, they’re apparently man’s worst nuisance too. According to apartment listing portal RentHop’s latest study, New York City has one of the highest rates of poop complaints in the nation, thanks to the city’s overwhelming registered dog population, which totals more than 84,000. From January […]

Zillow CEO Rich Barton dreams of a home ‘trade-in experience’

Rich Barton discussed Zillow’s “Real Estate 2.0” on CNBC this week. Source: click here

Crowdfunder Nico aims to cut locals in on gentrification returns

Nico, a public benefit corporation, wants to purchase and sell small stakes in rent-stabilized buildings. Source: click here

RealScout launches its biggest Buyer Graph yet

A dozen East Bay area brokerages agreed this week to share anonymized buyer data and habits. Source: click here

Zillow is working to block discriminatory ads on its website

The company is working with the attorney general’s office in Washington, D.C. The efforts come amid a growing interest in fighting real estate discrimination. Source: click here

How to create a streamlined, effective communications strategy for your team

Communication is critical for the success of any team and none-more-so than in the business of high-end real estate. Having an open and fluid line of communication with all team members is paramount, but also so is streamlining the process to ensure messages and emails are of importance and not time-wasting. With so many moving […]

Are brokers wasting money on tech for their agents?

If “we provide the tech” is such a rallying cry for recruitment, why don’t more agents jump on board when it’s available? Some agents won’t use technology no matter what you do. Here are a few reasons agents can be so tech-resistant. Source: click here

How to write the perfect thank-you note

When you’re used to everyday communication via text, email or phone, putting pen to paper can be a bit daunting. Here are some tips and examples to help guide you as you express your gratitude. Source: click here

Searching for a brokerage? 26 terms you should fully understand first

Agents are often asking the right questions during their brokerage search, but they don’t always fully understand the answers. To make the right decisions, make sure you’re familiar with these terms and the implications they can have for your business and your financial future. Source: click here

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