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Lesson Learned: Do what you’re good at

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, award-winning journalist-turned-agent Maureen Green. Source: click here

How to recruit top talent like the big dogs: Part 1

Signing bonuses, big marketing budgets, 100 percent splits — the recruiting battle for agents today is fiercer than ever. Nevertheless, small and indie brokers can win against “big dogs” if they know how to leverage their strengths and capitalize on what resonates most with agents. Source: click here

How to introduce AR into the buying and selling experience

Have you ever heard a buyer complain about the wall color in your listing or wonder if the living room could accommodate their furniture? How many times have you had a listing that desperately needed staging, but lacked the time or budget to get the job done? It would be fantastic if every buyer had […]

Why social gatherings are the new social media

From parades to bustling farmer’s markets, agents are taking advantage of weekly social events to cultivate relationships and heighten brand awareness. Source: click here

Computer vision will find your dream home at a discount

Computer vision and image tagging are making the home shopping experience more accessible and personalized, according to Dominik Pogorzelski, vice president of product for restb.ai. Source: click here

Building your own tech could help scale up and save money

Every broker-owner will eventually face the same choice: Subscribe to a technology service to help manage the business or try building on your own. Source: click here

How to balance your real estate career and personal life

When describing her unique family situation onstage at ICNY, Stephanie Lanier explained, ”We really got into real estate for the flexibility and the financial income — remember why you’re doing it.” Source: click here

Agents vs. consumers: why real estate apps need to pick an audience

Whether you’re building a real estate app or the latest tool using artificial intelligence, the user experience (UX) should be at the top of your thoughts. Source: click here

In Pictures: Inman Connect New York, Day 1

Inman Connect New York is a week-long event bringing together more than 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives, to network, make deals and explore the newest technology. It’s where the industry comes to learn about, embrace and leverage the change that […]

9 tips from Google for protecting privacy

Data is often the lifeblood of technology in the real estate industry, sometimes confronting executives, agents and programmers with privacy-related ethical dilemmas. Source: click here

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