Successful professionals in business and finance are some of the leading buyers and sellers of luxury real estate. And their lives have been changed by the rise of remote work, digital collaboration, and the decentralization of offices, with direct ramifications for their homebuying behavior. As many change location in search of more comfortable or convenient […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Rila is a social media real estate marketing app. Platforms: iOS Ideal for: Urban, luxury listing agents and independent brokerages Top selling points: Consumer lifestyle-driven Heavily image-oriented Agent branding benefits Engaging, familiar user experience Good marketing […]
For luxury real estate buyers, the search has begun for homes where the nearest neighbors are large trees and calm water, and the only noise is the breeze. This year has seen the emergence of two related trends — concern about urban density, and the ease of working remote — and buyers are reassessing how […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Townify is a browser application for managing properties, lead pipelines and marketing efforts. Platforms: Browser, mobile-optimized Ideal for: Individual new or mid-level agents and smaller brokerages. Top selling points: Easy integration of mortgage partners Agent Intelligence […]
Easy access to the conveniences consumers once enjoyed outside their homes — from spas to gyms to restaurants — is likely to remain limited for the foreseeable future. It’s therefore no surprise that home amenities remain front of mind for luxury buyers. Regardless of where your buyers and sellers are located, the activities they’re doing […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. OpenFrame is a virtual tour and video content creation app for real estate agents. Platforms: iPhone Ideal for: Listing agents, teams and brokerages wanting to create tours and video marketing content Top selling points: Included 360-degree […]
For many luxury buyers, a dream home is within reach — in fact, they might already own one. As homeowners adapt to remote work, it’s easier than ever to live full-time in vacation properties and locations once viewed as seasonal retreats. Demand is rising for real estate in second-home markets, as buyers seek year-round residences […]
September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking at what pages of the […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. PropertySimple is a social media marketing and advertising solution. Platforms: Browser, mobile responsive Ideal for: Listing agents, teams and brokerages wanting to better manage social media content and advertising Top selling points: Automated ad creation Consumer-facing […]
When putting a property on the market, a seller has a variety of options: list the home fully furnished, stage it with rented furniture, or amplify an empty space with virtual staging. And while physical staging can seem like the best of both worlds, all three options have pros, cons, and specific contexts or markets […]
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