Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Looking for a simple solution to social media? Try PropertySimple

09/12/2020

Download PDF

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

PropertySimple is a social media marketing and advertising solution.

Platforms: Browser, mobile responsive Ideal for: Listing agents, teams and brokerages wanting to better manage social media content and advertising

Top selling points: Automated ad creation Consumer-facing landing pages ListHub feed for listing promotion Facebook and Instagram ad builders Exclusive ZIP code advertising Top concerns:

A number of existing customer relationship management (CRM) software products integrate similar functionality, so agents will want to examine any potential redundancies. That said, it could use some CRM linkages for two-way lead funneling.

What you should know

Yes, just about every major-name CRM solution gives agents the power to create and publish social media content. However, there’s value in choosing software for a single core competency. If you’re looking to ramp up your online marketing out from the under the weight of your big CRM, then consider the very aptly named PropertySimple.

The web-based social media tool helps agents create organic campaigns for Facebook, Twitter and LinkedIn. It can also run paid campaigns on Facebook and Instagram.

What I prefer about the former feature over some others in the market is the automated production of ads based on MLS status changes. Did you adjust the price? Then a new ad is ready to run.

Video display ads are included, too. They look great, using modern designs with up-to-date market statistics and calls to action. Open house announcements can be included as well.

Budget, ad frequency and targeting are made easy to manage because of PropertySimple’s super-sharp user experience. Agents can buy exclusive access to a ZIP code for six months, with new price increases at renewal.

Buyer agents can use the system’s algorithm to push listing ads into the market it deems are most likely to sell. PropertySimple pays clear homage to the listing agent, but all call-to-action responses end up in the advertiser’s inbox.

Organic campaign scheduling is easily managed using nifty slider bars per social network, instead of tiny boxes for manually keying days of the week and times. Users can choose to publish articles, property collections or a listing.

Clicks on campaigns end up at the agent’s social profile, a stand-alone resume page of sorts that provides biographical information, more listings and video content. If managed correctly, an agent could use their PropertySimple page as an actual website. They’re quite well done.

Property Collections are exactly that, and can be assembled and published based on specific features, such as “Tahoe Donner’s Best Ski in-ski-out homes,” or “90210 Homes Under $3 million.” Buyers love lists, and social media audiences love to scroll. This feature should net some leads.

And speaking of, the Leads component of PropertySimple is a breakdown of interactions between your content and its consumers. The when, how long and how often are here, as is the cool ability to quickly reciprocate a “like” to a recent post, thereby creating a little helpful back-and-forth.

Agents can create their own content, of course, or use what’s provided. PropertySimple — and I pushed them on this — has an in-house team of writers and creators, so rest assured that your next blog wasn’t produced in a content farm that harvests the same post topics for every customer.

Look, if you need your social media to be done better, PropertySimple is worth a look. It started with an agent named Jeff Fisher in Chilé, who has since started working in Scottsdale, Arizona. His name and brand grew quickly under the team’s efforts, according to Adrien Dupuis, PropertySimple’s head of sales.

With Fisher’s blessing, the company found other real estate agents to work with and built an operating system around their best tactics. From what I see, there are a lot more agents out there who could learn from what Fisher started.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Paying it forward: How referrals benefit your business

    The significance of referrals can’t be overstated, especially in the luxury real estate space. But...

  • Phixer Mobile brings professional editing to DIY photography

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Becoming an effective real estate mentor

    Experienced luxury agents make amazing mentors since they’ve spent decades delighting clients and ...

  • Need print and social media marketing fast? Enter CoVault

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What ‘being the best’ means to 5 agents

    Luxury homes and affluent clients require service that is second to none. If you’ve asked yourself...

  • NestEgg cracks the code for small landlords and the agents who help them

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How 3 agents have leveraged a referral network to sell homes

    Marketing by word-of-mouth is seen as a nice-to-have in most industries. But in luxury real estate, ...

  • LeadJolt plugs into the power of Facebook lead gen

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Finding the perfect home for an unconventional client

    Have you ever had a client request the highest, most panoramic property in the area so they can maxi...

  • Showing app Entro has potential — but should address agent safety

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

January 2021
Mon Tue Wed Thu Fri Sat Sun
 123
45678910
11121314151617
18192021222324
25262728293031

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...