Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Manage leads, listings and loans with Townify


Download PDF

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Townify is a browser application for managing properties, lead pipelines and marketing efforts.

Platforms: Browser, mobile-optimized Ideal for: Individual new or mid-level agents and smaller brokerages.

Top selling points: Easy integration of mortgage partners Agent Intelligence feature Open house marketing Practical UX, not “overdone” Connected home search app Top concerns:

Mobile responsiveness may be an issue for some agents given the new state of remote work, where a full-fledged app would likely be preferred. Some of its marketing capabilities may feel rudimentary to agents expecting more sophisticated marketing automations, video email, etc.

What you should know

I like to see software tools like Townify. For starters, it’s not calling itself a CRM and packing a bunch of other stuff on top of that.

Townify assembles a simple set of features and wraps it up in a palatable user experience that won’t weigh itself down by trying be all things to all people. It won’t take months to learn either.

There are trade-offs. There’s no companion app for agents. It’s consumer search app, Townify Home, is going to require agents to outsell Zillow, Homesnap and others, for attention on the clients’ phone screens. Also, its pocket listing/off-market feature might not be particularly loved by an organization called the National Association of Realtors (NAR).

Of those concerns, I worry most about the consumer app, because the client’s activity while using it is linked to an activity tracker for the agent to help them monitor saved searches, property shares and other pertinent search data.

All that aside, Townify keeps listings, leads and ways to manage both front and center. Its look and feel is modern but utilitarian, sporting columned content windows for tasks, prospects, listings and loans. Reactive slide-out menus are used to smartly leverage screen space.

Names, numbers and last-contacted dates are prioritized under “Prospects,” while active listings are detailed by address and recent updates. It’s super clean and immediately actionable.

The loan column refers to current transactions. But, because Townify invites and closely links partner loan officers throughout the software, the term “loan” is used as a blanket description for active deals. I’m iffy on that.

Townify is entrenched with New American Lending, so expect the occasional pitch on the advantages of working with them, shared lead generation being one aspect of the relationship.

What I think agents will appreciate about Townify’s handling of deals is that it’s not offering a full-fledged transaction management workflow.

You get dates, documents and the ongoing communication tools about escrow. Because the loan officer is part of the solution, they can share directly in that effort, which in some ways eliminates the need for the agent to serve as the end-all, be-all for deal updates.

Listings in the system are limited to the user’s published MLS properties, not the entire brokerage’s.

Townify is more about day-to-day productivity with “now” projects. It’s not quite as sales-support or lead-gen focused. It doesn’t need to offer users in-office referral tools or “similar listing” recommendations.

Marketing capabilities in Townify include print and virtual (social media-inspired) flyer creation, as well as single property websites for those listings within the MLS. Custom input listings don’t get the webpage treatment.

Open houses can be scheduled and marketed, and Townify offers a comprehensive sign-in workflow that will save registrants as prospects. Those visiting the property, naturally, can be assigned to the user’s loan officer, should they be open to it.

The consumer search app, Townify Home, is private, meaning it won’t be found on any stores.

Agents send a code to customers for download, and they can then use the associated administrative backend to see saved searches, favorites and listings they’ve shared, and keep track of messaging.

The app’s search is MLS-wide but maintains the associated agent as the primary contact for every property.

Other interesting finds within Townify include text messaging templates, flyers for LinkedIn and Agent Intelligence, which is a neat way to track what your competition is doing based on MLS performance. Obviously, this is an ideal recruiting tool.

Again, this is a sleek but toned-down real estate operating system. It may not make the list for growing teams, but agents can move about it unencumbered by advanced features they may not need. The company is offering it for free until further notice. So there’s that, too.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.

Source: click here

Read More



  • Becoming an effective real estate mentor

    Experienced luxury agents make amazing mentors since they’ve spent decades delighting clients and ...

  • Need print and social media marketing fast? Enter CoVault

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What ‘being the best’ means to 5 agents

    Luxury homes and affluent clients require service that is second to none. If you’ve asked yourself...

  • NestEgg cracks the code for small landlords and the agents who help them

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How 3 agents have leveraged a referral network to sell homes

    Marketing by word-of-mouth is seen as a nice-to-have in most industries. But in luxury real estate, ...

  • LeadJolt plugs into the power of Facebook lead gen

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Finding the perfect home for an unconventional client

    Have you ever had a client request the highest, most panoramic property in the area so they can maxi...

  • Showing app Entro has potential — but should address agent safety

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Dreaming of your brokerage being on the big screen? Try ITESMEDIA

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Virtual tour success stories: How 4 agents used visuals to make the sale

    Can luxury properties be sold without a client site visit? The upsurge in virtual viewings this past...

January 2021
Mon Tue Wed Thu Fri Sat Sun

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3


    Loading ... Loading ...