What if joe-six-pack could market a home to the full universe of potential buyers and sell his property without spending a dime? Well, now he can. USRealty.com, whose CEO previously founded and sold one of the most popular for-sale-by-owner (FSBO) websites, is now offering MLS listings to sellers in dozens of states for no upfront cost or fees upon closing. […]
The National Association of Realtors is the largest trade group in the country. It also owns a tech company. A thus-far unprofitable one. NAR dedicates $50 of its $120 in annual dues to lobbying and political activities, most of it ($40) dedicated to its “Realtor Party” political advocacy arm. The trade group also dedicates a […]
Of the all the homes sold in the U.S. during March of this year, one out of every three was a documented cash sale, according to Corelogic. Although this number represents a healthy decline to pre-bubble percentage points, it’s still higher than normal. According to the data, the percentage of cash sales in March revealed the […]
Would you like to unlock the secret of what causes buyers to buy? If you’re ready to discover the words and images that trigger the brain centers for buying behavior, Clotaire Rapaille’s research has the key. “The Culture Code” / Clotaire Rapaille In previous columns, I have discussed how Clotaire Rapaille has unlocked the culture […]
Foremost, marketing brings exposure to your business. Then, lead generation, when done effectively, gets you in front of those that plan to go to the closing table because they want to buy or sell real estate. They work hand-in-hand. For example, if you have ever had a friend coyly admit, “I know you’re in real […]
CoreLogic’s June report finds that loan refinancing doesn’t make sense for a lot of current homeowners in the U.S. Forecasts predict mortgage rates will increase this year, so CoreLogic used its data to determine refinancing conditions, mortgage denial rates and the overall health of the housing market throughout the nation. As of May 12, 2015, the […]
Pharrell Williams has a reason to be even more “Happy” these days. The world-famous singer and producer is one Miami penthouse short, but $9.25 million richer after his lavish condo overlooking Biscayne Bay sold last week. The cylindrical, two-story Miami penthouse is fit for a celebrity, offering 360-degree views of the Atlantic Ocean and Miami […]
CoreLogic’s June report finds that loan refinancing doesn’t make sense for a lot of current homeowners in the U.S. Forecasts predict mortgage rates will increase this year, so CoreLogic used its data to determine refinancing conditions, mortgage denial rates and the overall health of the housing market throughout the nation. As of May 12, 2015, the […]
The housing market in Chicago’s west and north suburbs are really heating up so far this year. According to recent data released by the Mainstreet Organization of Realtors (MORe), Lake, DuPage and parts of Cook counties are witnessing an increase in home prices as of May compared with the same time last year. More homes […]
YouTube has over a billion users, which is almost one-third of all people on the internet, and every day people watch hundreds of millions of hours on YouTube. And YouTube is the top video research destination for homebuyers. These are huge numbers, but YouTube isn’t the only player in the video space anymore. On April […]
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