January is the month when real estate markets traditionally take a breather to restock their shelves for the spring season.In the final quarter of 2016, record demand powered by concern over mortgage interest rates and rising prices encouraged buyers to clear the shelves of depleted supplies — and strong sales continued into the new year, […]
HAVANA, CUBA — For me and for many U.S. visitors, Cuba presents a quandary.Standing still for 58 years without the benefits nor the downsides of modernism, the iconic island seems broken and messy, but it is also a rest from excessive consumption and our digital looniness.Simpler and slower with a welcoming attitude, Cuba still has operating […]
As the author of four best-selling business books and the co-owner of UnMarketing, Scott Stratten knows a thing or two about embracing disruption. His clients have included PepsiCo, Saks Fifth Avenue, IBM, Microsoft and Cirque du Soleil — and the viral marketing videos he helped them create have been viewed over 60 million times. On […]
Reposted with permission — show notes and credits available here. Have you ever driven your clients around in reverse? Peter Brewer has. In fact, he’s driven his clients around an entire island in reverse when the gearshift in his car stopped working. Hear Peter talk about that wild story and more during this week’s episode […]
Reposted with permission from Matt Bonelli (5 reasons you should or should not become a Realtor). Thinking about a career as a Realtor? You’re crazy! Or are you? Here are five reasons you should avoid becoming a Realtor. They happen to be the same reasons you might fall in love with the field. Which side are you […]
We’ll add more market news briefs throughout the day. Check back to read the latest. CoreLogic’s National Foreclosure Report: March 2017 2.6 percent of all mortgages were in serious delinquency (90+ days past due and in foreclosure) in December 2016. This represents about 1 million homes. The peak serious delinquency involved 3.7 million homes in […]
Reposted with permission from Greg Robertson. //www.inman.com/wp-content/uploads/2017/02/02-The-Beauty-of-Automation-Listin.mp3 When agents are responsible for conceptualizing and creating their marketing materials (and distributing them), is it any wonder that sometimes design gets eschewed in favor of nurturing prospects, following up on leads, and closing deals? “Real estate agents get a bad rap that way,” says Renwick Congdon, CEO and […]
Are you a new real estate agent looking for lead generation tactics proven to produce prospects and clients?To help get you off on the right foot, here are four you can put into action right away.Experiment with the following techniques to determine what works best for you.And remember, you will only be successful with lead generation […]
Take the average real estate transaction and then imagine an exquisitely tricky minefield — that’s the situation that many buyers in the Big Apple are up against.Despite real estate apps galore, no magic bullet exists for putting together a successful offer on a Manhattan housing cooperative unit, for example, something that anyone who has been […]
Buzz about real estate video marketing is everywhere. Almost every marketing-oriented session at Inman Connect New York mentioned it. And there’s a good reason for this: an overwhelming number of statistics point to video’s effectiveness as a marketing tool. That holds true whether you’re trying to win listings, sell homes or build your brand. If […]
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