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Are real estate clients taken by Homeselfe RE’s colorful energy reports?

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. HomeSelfe RE is a home energy analysis app that allows agents to brand an array of reports and energy usage profiles. Platforms: iOS, Android Ideal for: All agents and teams; those who specialize in green homes […]

Are your buyers considering purchasing a ‘pig in a poke’?

Strong real estate markets coupled with an inventory shortage have always generated strong flipping activity.But while your buyers may be “oohing and aahing” over that recently refurbished property, it’s your job as their agent to make sure their dream home doesn’t turn into a nightmare.There’s an old English colloquialism that references “buying a pig in […]

How to thrive as a rookie real estate agent in a big city or a backwater

You couldn’t meet a more different pair of agents than Coldwell Banker Real Estate’s two Rookies of the Year for 2016 — Rory Hertzberg from Coldwell Banker Residential Brokerage, Bradley, Illinois, and Carrie Davis from Coldwell Banker Residential Brokerage, Menlo Park, California.Hertzberg was named for selling the highest total units in North America and Davis […]

How I used an Instagram giveaway for real estate lead generation

Last year as I was putting together a business plan for my foray into being a full-time real estate broker, I decided that I was not going to directly advertise for business. It has always fascinated me how rarely brands like Apple, Chick-fil-A, Starbucks or Tesla use advertisements to promote their products. Instead, they orchestrate […]

Why trust should be the baseline, not the tagline

The word “trust” has been so overused it no longer means anything. Despite that fact, many Realtors still believe it represents the gold standard and include it in all of their branding. Recently, a man in a remote rural area suffered a massive coronary. He was rushed to the county general hospital where, despite their best […]

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