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Listing power: Unlocking the power of a listing

Save My Spot As a real estate agent in today’s market, you have the tools at your command to build your own empire. In this webinar, real estate coach Shon Kokoszka joins Robert Palmer of Listing Power Tools to show you how to harness the power of your listings, describe what those tools are and […]

Real Safe Agent system gaining traction with Realtor associations

Close to three years after the murder of Arkansas agent Beverly Carter and amid reports of other attacks on vulnerable real estate professionals, more Realtor associations are stepping up to tackle the issue of agent safety. The country’s third-largest Realtor association, The Long Island Board of Realtors (LIBOR), along with the Buffalo Niagara Association of Realtors (BNAR), […]

Zillow Instant Offers: What’s the real estate industry’s response?

Earlier today, Inman broke the news that Zillow was launching an “Instant Offers” platform — allowing homeowners to connect with investors and sell their homes quickly, with or without a real estate agent. Instant Offers allows prospective sellers to receive all-cash offers from a group of 15 large private investors; sellers will also receive a side-by-side […]

How family governance can save your real estate business

This article was originally posted on LinkedIn and Janzen & Co. Reposted with permission from Sascha Janzen.  Some readers may ask themselves what family governance is in the first place and why they should even care about it. Let’s dive into it. Family Governance What is family governance? Family governance is simply a formalized system for making […]

How one former fashion stylist built a successful real estate business

As part of her 10 Questions podcast series, F.C. Tucker broker Angela Raab interviews Nina Klemm, a talented agent who made the switch from fashion to real estate when she moved from Boston to Indianapolis. Listen in to hear how she: Generates leads by maintaining bonds with her clients Keeps herself and her clients in good […]

Agent vs. brokerage: Which matters more to consumers?

What’s more important to clients: The real estate agent or the brokerage? Whether the answer is sought for marketing purposes, leverage in compensation negotiations or any host of reasons, this question is the focus of numerous studies, articles and panels in our industry. I’d submit we already have the answer to the question. It’s found in […]

Zillow is peddling seller leads, not becoming a broker

Yesterday, Zillow launched a test — “Zillow Instant Offers.” The fear mongering was deafening. “It is all over now.” “Zillow is in the brokerage business.” “It’s time to either close the doors or go on attack.” Not so fast. Let’s look at Instant Offers a little more closely. Brian Friemel First of all, Zillow plays […]

Where homeowners are living large and overleveraged

Overleveraged? They used to call it house poor, but the symptoms are the same: You go through a monthly scramble to pay the mortgage, maintenance and repairs are put off as long as possible, and there’s never enough money left over at the end of the month for the finer things in life. Total household […]

What type of video content does Facebook reward?

What kind of video content do you need to create to be more appealing to Facebook’s algorithm? Which content behaviors does Facebook reward? Learning how to build consistency, creativity and dynamic content is crucial to your social media strategy.   Video content is king The best metric for the effectiveness and success of your marketing is […]

Crazy Sh*t In Real Estate Episode 34: How to deal with a sneaky listing agent

Reposted with permission — show notes and credits here. In this episode, Leigh interviews Dawn Roy, an experienced broker based in Virginia. Realtors sometimes compete with one another, especially if a buyer is very much ready to purchase a house! At the end of the day, it always comes down to who gives better value […]

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