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Inside Redfin’s IPO: ‘We learned to fight like wild animals’

As Redfin gears up for an IPO, the high-tech brokerage has released a video presentation designed to coax investors into pouring more than $100 million into the company at a valuation of over $1 billion. The focus of the company’s IPO statement is on happy customer firsts, big profits later on — a feel-good IPO. The […]

Who is leading the home renovation market?

Houzz released its Q2 Renovation Barometer, a report that tracks confidence in the home renovation market among a range of industry professionals, such as interior designers, architects and professional landscapers. The report, which records differences in year-over-year and quarter-over-quarter market improvements, showed high second-quarter readings, ranging from 63 to 78 out of 100. According to Houzz, this year’s […]

Daily market update: July 18, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Wednesday, July 19 Monthly New Residential Construction The U.S. Census Bureau and the U.S. Department of Housing and Urban Development jointly announced the following new residential construction statistics for June 2017. Privately-owned housing units authorized by […]

Gen-X equity still hurting 10 years after housing crash

Gen-X and millennial homeowners have comparable levels of equity, despite Gen-Xers’ considerable head start. According to Zillow’s Home Equity Report, Gen-X (aged 35 to 50) bore the brunt of the fallout from the housing crash, while millennials have benefited from rapid home value growth over the past few years. For example, the average millennial owes […]

How to market yourself with the power of persuasion

Alex Wang, a real estate evangelist for Sereno Group, entered the real estate game with a unique background in 1999. He holds a bachelor’s degree in Human Thinking from UC Berkeley and is a graduate of the Influence and Negotiation Strategies Program at Stanford. More recently, he founded a successful independent brokerage, which was later […]

Zillow Group and photography firm VHT taking battle to higher court

Real estate listing photos appear to be the subject of increasing legal skirmishes lately, and there are at least two players in the industry not ready to give up the fight for their rights to them. Real estate giant Zillow Group and real estate photography firm VHT are both petitioning the 9th U.S. Circuit Court […]

Art or mess? Realtor tells story of viral ‘mannequin’ house

“It just blew the heck up,” Diana Power said over the phone with a Texas twang. She was referring to her eight-day-old Richmond, Texas, listing that took the internet by storm thanks to shocking listing photos. Throughout the images, mannequins calmly wait on a drink in the kitchen, sit in front of the bed and […]

Are you working hard for your real estate client — or just looking busy?

Most days, the work I do to earn a living doesn’t seem like work. I spend time driving, walking, writing and on social media. I meet with people; I tour houses with and without clients. I have lunch or coffee with people I enjoy spending time with and call it a meeting. Some of my […]

8 unavoidable truths about instant offer programs

We’re going to start off by apologizing. We’re sorry to the real estate agents, brokers and office managers we’ve angered already with the first two parts of this series. And we’re sorry to those of you who are just plain scared out of your minds by all this. We’re sorry. Now, get over it. Why? […]

How to beat big real estate teams and win listings as a solo agent

Want to win listings more often but aren’t sure how to beat the big real estate teams that dominate your local market? Although it may seem like you’re fighting a losing battle when competing with big teams, you actually have some unique advantages as a solo agent that you can leverage to come out ahead. […]

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