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What’s better: Cultivating relationships or buying leads and referrals?

When real estate agents consider their marketing and lead-generation budgets every year, they have a couple of options: They can put their resources toward a few people they already know, or instead they can invest in connecting with many more people who are currently strangers to them. In other words, as we asked in the […]

Real estate investment platform RealtyShares buys competitor Acquire Real Estate

RealtyShares, an online funding platform that lets investors buy fractional ownership of properties, has acquired competitor Acquire Real Estate. The deal marks the first acquisition in the online real estate investing industry and will help RealtyShares develop new technology, including a secondary market through which investors can trade shares of real estate equity or debt, […]

65+ tips from industry pros on how to be successful in real estate

When you’re starting out in real estate, you wake up every day hoping and praying for success. You’re trying new things on the daily. Mailers go out to the masses with your branding plastered all over them. Your email campaigns reach anyone who’s given you an email address. Pounding the pavement and networking have become second […]

What are the most recognized brands in real estate?

For the 19th consecutive year, Century 21 (C21), the iconic real estate franchise operation with the gold coats, has claimed the top spot in Millward Brown’s 2017 Demographic Ad Tracking Study. According to the market research firm’s survey of 1,200 recent homebuyers and sellers, who were asked to list the names of any realty agencies […]

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