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Broker uses espionage tropes, animated postcards and more in memorable listing videos

Lyons, Colorado, is a town about an hour northwest of Denver and about half an hour outside of Boulder — which makes it an ideal place to buy a home for anyone who works in the big city but wants to “get away from it all” every day. So when real estate broker Laura Levy […]

How to use technology to make the world a better place

Jessica Hansen, the global engagement manger at Kiva, has dedicated her life to helping others. Hansen worked with refugees for over 10 years through organizations like UNHCR, the International Rescue Committee and Mercy Corps, helping to empower woman and girls and provide access to safety and education for refugees. Prior to joining Kiva, she worked […]

Are you ready to make your real estate video debut at ICSF?

Hey you! Yeah you, the expert real estate agent who pores over local markets; the professional who knows exactly how to get people to show up to an open house; the motivated Realtor who has found the perfect combination of door-knocking and cold-calling; the local socialite who eats, sleeps and breathes real estate in their […]

Content marketing: The best tool an agent has to build a reputation

Wouldn’t it be great if you could cut down on advertising and spend more time actually engaging with potential homebuyers and sellers? Marketing experts in real estate and other industries are increasingly using content marketing to win more customers. If you’re a real estate agent who’s invested in a killer website, here’s how you can […]

Should real estate agents make name tags part of their daily routine?

There are some occasions in which it’s appropriate to wear a name tag. If you’re going to a national event or a local chamber meeting — yes! But should real estate agents wear name tags on the daily? The question is: Does it increase your chances of getting business? Everyone is a possible client, so […]

Why you have to stay competitive in an instant offer world

In part one of our podcast series on how to compete with iBuyers, we established that Zillow’s Instant Offers, OfferPad, Opendoor and other companies that have an instant offer program model have proven to work and are here to stay. And it’s a waste of our precious time to fight them in this free market society. https://www.blogtalkradio.com/realestatecoaching/2017/07/14/outsmart-instant-offers-with-your-own-killer-io-program-part-2.mp3 […]

Real estate agents can help buyers and sellers ‘MoveEasy’

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. MoveEasy is a comprehensive move management platform for agents to provide to clients via white labeling or referral. Platforms: Browser; companion app Ideal for: All agents who assist clients with moving decisions and home services vendors […]

6 trends that will ‘reshape’ the homeownership journey

When the rate of homeownership is at a 50-year low, but people of all ages and ethnic backgrounds continue to say that owning a home is part of their American dream, it’s no wonder that real estate agents and brokers have questions about the future of homeownership. Mark Fleming and Odeta Kushi, economists at First […]

3 things your email marketing needs to convert leads

Convert more real estate leads, earn more commissions and grow your business with a few simple adjustments to your email marketing practices. Steve Jolly, an agent who has perfected the art of email marketing, can explain how. In this post, we’ll explore a few of the ways Jolly writes engaging emails with high conversion rates. […]

Why NAR thinks preserving ‘net neutrality’ is crucial for agents and brokers

You’ve probably heard the phrase “net neutrality” by now — but do you know how the concept (or its disappearance) could affect your real estate business? In June, the National Association of Realtors (NAR) joined a coalition of businesses and public interest groups working to preserve rules surrounding the Open Internet, also known as net […]

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