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600 posts and counting: Tips from a pro real estate blogger

Content marketing increased our lead generation, transformed our social media engagement and is the cornerstone of our successful online marketing strategy. Nearly 600 real estate blog posts later, I’ve learned a few tricks along the way. Here’s how you can easily apply the best practices of professional marketing to create a successful blog for your […]

7 easy ways to stay in touch with your clients this Halloween

Any holiday is a great excuse to engage with clients. With Halloween right around the corner, here are seven clever real estate agent “tricks” that’ll “treat” your clients to something fun! 1. Pumpkin patch map Door-knock or send a Halloween mailer to your farm with a map of local pumpkin patches in the neighborhood. Make […]

Fall is the season for turning canceled listings to gold

Bob Clarkson of Century 21 shares some of his best tips to prospect canceled listings. Clarkson has only been in the business for two years and so far has closed 57 transactions. There’s a lot more expireds and canceleds this time of year, take advantage of the bounty with these tips. Watch the full video […]

Why predicting the future isn’t in a real estate agent’s job description

As a kid, at social gatherings, I’d always get a little annoyed when people would start asking my dad, the doctor, for medical advice. “Hey Phil, I’ve been having this pain in my stomach …” the question might start. Although he would patiently answer any questions, I was always thinking: make an appointment and go see […]

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