Spraying your message high and wide does not breed online marketing success; rather, standout results emerge when you pair smart, strategic decisions with the right tools. An integrated marketing strategy ensures your message reaches the right audience at the right moment—the marketing holy grail. It also multiplies your results. With your systems and tools aligned, […]
Real estate success strategies are just one of the topics to cover during daily huddles. Do you know what else to include in huddles to ensure they deliver value and aren’t a waste of agents’ time? Adam Merrick If not, Adam Merrick has some advice that will help you make a positive impact on your […]
In today’s ever-changing, digital marketing landscape, you have to have an online presence, or you’ll get passed by. But not knowing where to start and feeling like you have to do it all to be successful leaves many real estate agents frustrated and intimidated at the thought of implementing a new online marketing plan. Are […]
First impressions are critical in real estate. You only get one shot to impress sellers enough to hire you and one chance to put the home on the market. A crucial aspect of marketing a home is crafting the perfect listing description. About 80 percent of buyers look at homes online, and with the sheer […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. HouseCanary’s Agile Appraisal is a web-based platform for real estate appraisals. Platforms: Browser; mobile-optimized for tablets Ideal for: Appraisers; lenders; real estate investors Top selling points Incorporation of HouseCanary data tools Pre-population of comparables data by […]
With a big open house coming up, Sally Agent put an eye-catching ad in the paper, readied her open house signs and flags and hoped that people would see her static advertising and show up. Because she relied on old-school marketing methods, traffic was light to her open house, and the home sat on the […]
The real estate industry is the midst of profound changes. Changes in technology, changes in the way business is done, even changes in how your customers see you. With so many competing sources of advice out there, how do know which ones to trust? How should you best navigate the threats and seize the opportunities? […]
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