If there were a lead generation program that cost nothing, helped you meet more clients than real estate websites, apps, search engines or social networking, and allowed you to do a face-to-face presentation right now, would you use it? If you said yes, it’s time to revisit doing open houses. In a recent column, I outlined […]
No matter how long you’ve been in the real estate business, we all fall into old habits and similar routines at some point. As a 20-year real estate veteran, I’ve seen a lot of mistakes made, even by the most seasoned real estate agents. Here are five of my favorites. Not managing your energy What […]
If you’re in the industry, you already know that real estate agents and brokers spend more time in their cars than anywhere else. We eat in our cars, we take calls in our cars (safely, of course), we hold meetings in our cars, you get the picture. So when it comes to maximizing the success […]
Whether you’re browsing Instagram, Facebook or Snapchat, you can find everyone from real estate agents to mortgage companies taking advantage of these platforms to increase brand awareness, lead generation, sales and much more. But what are the best practices for using these platforms for marketing and networking — and when does social outreach go too […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Home IQ is an interactive listing information app for Amazon Echo. Platforms: Amazon Echo Show Ideal for: Listing agents; new home agents; on-site sales teams; agents who specialize in spec homes Top selling points Compelling marketing […]
OfferPad, an iBuyer program that lets buyers hail agents not dissimilar to how riders hail drivers in Uber, announced it is expanding to Charlotte, North Carolina, and opening an office there. The announcement comes on the heels of OfferPad expanding to the Atlanta, Georgia market last month and establishing an office there as well. The company […]
I’m working on a new weekly email featuring my thoughts on the industry and more. Check out the last one, “Who is getting rich in real estate?”, here. Send me feedback at brad@inman.com. And if you would like this in your inbox, sign up here: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id=”typef_orm”, b=”https://embed.typeform.com/”; if(!gi.call(d,id)) […]
Ojo Labs entered the real estate scene in September when it partnered with Realogy to give agents access to an AI-driven app that nurtures leads until they’re ready to be in direct contact with an agent. How does it work? Driven by machine learning, Ojo follows consumers throughout the home search process to learn about them and […]
For nine months in a row, Seattle has been leading the nation in home price appreciation with values rising 12.4 percent over the last year. San Jose, California; Las Vegas; Charlotte, North Carolina; and Orlando, Florida; rounded out the top five fastest appreciating markets with values increasing anywhere from 8.9-10.3 percent, but there is one […]
The Chapel Hill police department released chilling news regarding two dead bodies found in a home by a Realtor on October 12. The police believe the son, Eric Dana Gibson, killed his mother, Margaret Montgomery Gibson. The investigation is ongoing. No information has been released about cause of death or motive. According to early reports, […]
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